The latest food and beverage industry news and trend analysis

Aviation American Gin, the premium gin brand co-owned by actor Ryan Reynolds and part of the Diageo portfolio, has announced a major strategic milestone: the launch of its first-ever flavour innovation, Aviation Cranberry & Blood Orange Flavoured Gin.

The brand announced strong sell-through metrics following the introduction of two retailer-exclusive flavours across 460 Sprouts locations, pushing its overall volume to more than 400,000 bags sold per month.

The company is officially launching ChlorOxygen® Lemonade Powder, translating its legacy liquid botanical formulation into a modern, on-the-go stick pack.

Starbucks has announced a major expansion of its ready-to-drink (RTD) portfolio, bringing functional nutrition to the grocery and convenience aisles with the launch of Starbucks® Coffee & Protein.

The launch signals a significant milestone in the salty snack category, as one of the world's most recognisable consumer packaged goods (CPG) brands reformulates to capture the rapidly growing demographic of protein-seeking shoppers.

Munchkin Inc., the ubiquitous baby lifestyle and accessories brand owned by WHY Brands Inc., has announced a major strategic pivot into the consumable nutrition sector with the launch of Munchkin Infant Formula.

The collaboration represents a bold execution of brand licensing, translating a proprietary beverage formulation, Dr Pepper's signature 23-flavour blend into a savoury protein product.

By introducing a bold, highly specific flavour profile into its core lineup, The Laughing Cow aims to drive incremental sales and attract younger, trend-driven consumers to the refrigerated dairy aisle.