The latest food and beverage industry news and trend analysis

Rancho La Gloria has launched a new series of 17% ABV agave wine-based cocktails, winning top honours at the 2026 LA Invitational and targeting the premium ready-to-serve market.

The Marzetti Company has introduced a first-to-category Protein Ranch range featuring 3-4 grams of milk protein per serving and reduced calories to meet rising consumer demand for functional nutrition.

Myprotein has extended its partnership with Mars Wrigley to launch Mars Impact Whey Protein, targeting the intersection of sports performance and mainstream confectionery flavours.

Lyle’s Golden Syrup has expanded into the frozen dessert category with a premium ice cream range made from British dairy, targeting the 1.6 billion pound UK ice cream market.

Five Guys has teamed up with UK brand Jimmy's Iced Coffee to launch a limited-edition milkshake collaboration across its England, Scotland, and Wales locations.

Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages.

Perfect Snacks introduces a refrigerated protein bar featuring 20 grams of protein and prebiotic fibre without artificial sweeteners or sugar alcohols to meet rising demand for functional snacks.

Lipton Hard Iced Tea has entered the "better-for-you" alcohol category with a new 95-calorie zero-sugar range, utilising its 130-year tea heritage to compete in the flavoured malt beverage market.