The latest food and beverage industry news and trend analysis

Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market.

Athletic Brewing Company has launched the "Our Brews Give Back" campaign, featuring the "Two For The Trails Milestone Edition IPA" brewed with 100% regenerative malt, as the brand tracks toward a $10 million total contribution goal for environmental restoration by year-end 2026.

Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers.

Riviana Foods has introduced Success Boil-in-Bag Sticky Rice, a first-to-format innovation that delivers authentic Asian-style texture in 12 minutes, targeting the high-growth "global-at-home" meal segment and viral culinary trends.

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.

Magnum has launched Volcanix, an 80ml multi-layered ice cream stick featuring a complex "architecture" of biscuit coating and caramel cores, specifically designed to capture the 32% of UK consumers seeking unique textural variety.

Carlsberg Britvic has extended its J2O portfolio with a new "Sparkling" range and a 330ml can format for its core still variants, targeting the high-growth alcohol-free social category and "on-the-go" consumption among younger demographics.

Ghirardelli has expanded its premium baking portfolio with the debut of its first Milk Chocolate Chip Brownie Mix, targeting a $4.25 price point and leveraging its "professional" grade chocolate chips to capture a broader segment of the at-home baking market.