The latest food and beverage industry news and trend analysis

Wingstop has announced the national launch of its "Citrus Mojo" limited-time flavour alongside an exclusive Coca-Cola Freestyle beverage, Sprite Loco Lime, utilising a "tropical escape" narrative to drive seasonal traffic and menu diversification.

Williams Sonoma has partnered with the 145-year-old Oakville Grocery to launch an exclusive "Wine Country" gourmet collection, strategically scaling Napa and Sonoma Valley artisanal flavours to a national audience through omni-channel distribution and in-store experiential marketing.

As the world awakens to the sights and sounds of spring, Krispy Kreme® is helping fans embrace the season of renewal with the launch of its Spring Seasonal Collection 2026.

Khloud, the snack brand founded by Khloé Kardashian, has entered the tortilla chip category with a new protein-enriched line delivering 7g of protein per serving, exclusively launching at Target as part of a strategic move to scale into a multi-category functional snack platform.

Harvest Hill Beverage Company has launched SunnyD Vodka Seltzer PURPLE, a 4.5% ABV limited-time offering that formalises the "Purple Stuff" 1990s cultural meme into a functional RTD product to drive engagement among consumers 21+.

Lucky Energy has introduced "SLUSH," a three-flavour nostalgia-driven lineup and the brand's first permanent 12 oz sleek can offering, pairing a high-performance 200 mg caffeine formula with a zero-sugar, zero-calorie "clean" ingredient profile.

Coca-Cola Europacific Partners (CCEP) is accelerating its presence in the £735 million UK alcohol RTD category with the launch of Absolut Vodka & Sprite Pineapple, a strategic expansion designed to capitalise on the dominance of flavour-led consumer choices.

Volvic has announced its entry into the functional hydration segment in the UK and Ireland with the launch of "Volvic Vitamin+," a range of magnesium and vitamin-enriched mineral waters designed to capture the "food-to-go" market.