The latest food and beverage industry news and trend analysis

Starbucks has officially launched its "Energy Refreshers" platform nationwide, a year-round menu evolution that integrates B vitamins and 125mg of natural caffeine into its successful Refreshers line, specifically targeting the high-growth functional energy and wellness-conscious consumer segments.

Omaha Steaks has reintroduced the Top Sirloin Filet, utilising a 35-day ageing process and proprietary freezing technology to secure a "USDA Certified Tender" designation, positioning the product as a cost-effective alternative to filet mignon.

Bright State has launched a first-to-market line of 6.9% ABV functional wines infused with vitamins and botanicals, utilising a partnership with Total Wine and More to target the high-growth "intentional drinking" and wellness-conscious consumer segments.

The Reese’s brand has launched a limited-time "childhood lunch" collection featuring the new Marshmallow Cup and the returning Strawberry PB&J Cup, utilising social media sentiment data and nostalgia-led R&D to drive seasonal velocity across standard and king-size formats.

BonBon Swedish Candy Co. has partnered with Moomin Characters and Finnish confectioner Fazer to launch a premium, clean-label candy collection, leveraging the global rise of Scandinavian candy culture and 135 years of Nordic manufacturing heritage to drive international retail growth.

Toufayan Bakeries has completed a national rollout of its seed oil-free wraps made with pure avocado oil, responding to a more than 60% surge in consumer search interest and a growing "clean oil" movement across the U.S. retail and foodservice sectors.

Bucked Up has announced the launch of two new RTD product lines, Drive Hydration and Refreshers, marking a strategic shift toward lower-stimulant and "all-day" functional beverages designed to compete in the active hydration and soda-alternative categories.

Riviana Foods has expanded its Minute Rice Cups lineup with Garlic Parmesan and Veggie Stir-Fry varieties, utilising 60-second microwaveable technology to capture the high-growth "on-the-go" and "Asian-inspired" retail segments.