The latest food and beverage industry news and trend analysis

The milestone highlights the company’s role in what it terms the "Plant-Based Food Reformation," scaling its operations to meet the growing global appetite for alternative proteins and functional ingredients.

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.

Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video.

Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.

The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.

The launch introduces on-demand manufacturing capabilities to the automated retail kiosk format, allowing consumers to print custom chocolate shapes, designs, and logos in real-time.

Running from now through 8 February, the campaign unites two high-growth brands to drive engagement during the peak football viewing season, culminating in the 60th anniversary of the sport's biggest game.