The latest food and beverage industry news and trend analysis

Tim Hortons has partnered with Warner Bros. Discovery to launch a Back to Hogwarts campaign across Canada, featuring themed bakery items, beverage innovations, and collectable merchandise.

Pepsi has expanded its UK zero-sugar portfolio with three ice cream-inspired flavours, supported by a multi-channel summer marketing push and experiential activations featuring Creams Café.

Tom Holland's non-alcoholic beer brand BERO has partnered with Sony Pictures to launch limited-edition Spider-Man Brand New Day collectable cans across direct-to-consumer and cinema channels.

Zero-sugar soda brand Zevia has partnered with GRAMMY-winning artist Cardi B to launch its multi-channel Real Talk Interpreter marketing campaign.

Marks & Spencer has overhauled its own-label beer portfolio with agency Thirst, debuting stamp-inspired Continental lagers and brewery-partnered craft packaging.

The Coca-Cola Company has launched a scalable global visual identity system across 200 markets, updating packaging design and introducing digital governance tools.

Entries for the highly anticipated annual World Functional Food and Beverage Awards are now open. The international awards scheme is designed to benchmark the industry's most exceptional breakthroughs.

Costa Rica's country brand essential COSTA RICA has launched its second-phase campaign across the UK, Germany, Spain, and France, combining digital Amazon Ads with in-store retail activations to boost fresh produce exports.