The latest food and beverage industry news and trend analysis

The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."

Ready-to-drink (RTD) cocktail brand BuzzBallz has announced a high-visibility marketing stunt for the Valentine's Day window, auctioning a 9-carat pink diamond engagement ring to celebrate the launch of its newest flavour profile, Pink Lemonsqueezy.

Late-night bakery chain Insomnia Cookies has announced a strategic shift towards experiential dining for the Valentine's Day window, offering exclusive dine-in reservations at select locations across the United States and Canada.

Monster Energy has confirmed its continued sponsorship as the official energy drink partner for X Games Aspen 2026, marking the event's 25th consecutive year at Buttermilk Mountain in Aspen Snowmass, Colorado.

Fronting the campaign is Asian-American actor Ross Butler, chosen for his Chinese-Malaysian roots and status as a "Year of the Horse" native.

Luxury tequila brand Chrome Horse Society has officially announced its market entry into Colorado, executing a strategic launch event during Aspen Gay Ski Week.

To validate this shift towards premium functionality, the brand has secured a high-profile endorsement from world-renowned chef Gordon Ramsay, aiming to prove that the reformulated spread can meet the rigorous standards of professional kitchens.

For one day only—Monday, 19 January—the doughnut chain is rolling out a Championship Dozen featuring team-specific colourways.