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The latest food and beverage industry news and trend analysis

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  • Page 29

Marketing

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 29
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Sauces

Limited-edition Monster Munch mayo announced

Kraft Heinz has announced a new seasonal product in partnership with PepsiCo’s Walkers brand: Heinz [Scarily] Good Monster Munch Mayo. The limited-edition release fuses Heinz’s signature creamy mayonnaise with the bold, nostalgic flavour of Pickled Onion Monster Munch, aiming to tap into Gen Z interest and Halloween-driven novelty.

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Marketing

OREO Partners with Lucasfilm for 'Star Wars' Edition Featuring 'Kyber' Crystal Crème and Blind Packaging

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.

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