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- Page 27
Marketing
- Page 27

Heineken Partners with Designer Axel Chay on Limited-Edition Marseille-Inspired Beer
The partnership, described by Heineken Studio as a celebration of “brewing innovation, artistic vision, and quality experiences,” aims to capture the spirit of social gatherings and the laid-back conviviality of the South of France.

PepsiCo Unveils Major Corporate Rebrand After 25 Years
Global food and beverage giant PepsiCo has launched its first comprehensive corporate rebranding initiative in 25 years, introducing a refreshed visual identity designed to better reflect the company's evolution and strategic direction as it enters 2025.

Welch's Launches Biggest-Ever Sparkling Juice Campaign with New Child Star
Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.







