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The latest food and beverage industry news and trend analysis

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  • Page 27

Marketing

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 27
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Foodservice

McDonald's Türkiye Partners with Warner Bros. to Launch 'FRIENDS' Meal

The limited-time campaign features a dedicated "FRIENDS Meal," exclusive sauces, and a range of collectables, designed to leverage the enduring popularity of the show to drive footfall and digital engagement.

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Coffee & Tea

Julius Meinl and KUBUS Launch 'Brunch Club' Concept Blending Austrian Cuisine with Coffee Rituals

The initiative explores the intersection of contemporary Austrian cuisine and traditional coffee house rituals, positioning coffee and tea as central ingredients rather than mere accompaniments.

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Plant-based

Planet Oat Partners with 'Emily in Paris' for Limited-Edition Creamer Launch

Timed to coincide with the Season 5 premiere of the hit series on 18 December, the partnership aims to blend the "chic, romantic flair" of the show with the growing consumer demand for indulgent, plant-based coffee add-ins.

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Energy Drinks

Tesco to launch exclusive Red Bull advent calendar for limited one-week run

The 24-day calendar will retail at £20 for Clubcard holders or £35 without a Clubcard, and Tesco confirms it will be the only UK retailer stocking the product this year.

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New Products

❄️ Doughlicious® Launches First-Ever Frozen Advent Calendar🎄

Doughlicious® is bringing major holiday magic to the freezer aisle with its first-ever Frozen Advent Countdown Calendar, launching nationwide at Target this month!

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Beverage

Heineken Partners with Designer Axel Chay on Limited-Edition Marseille-Inspired Beer

The partnership, described by Heineken Studio as a celebration of “brewing innovation, artistic vision, and quality experiences,” aims to capture the spirit of social gatherings and the laid-back conviviality of the South of France.

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Marketing

PepsiCo Unveils Major Corporate Rebrand After 25 Years

Global food and beverage giant PepsiCo has launched its first comprehensive corporate rebranding initiative in 25 years, introducing a refreshed visual identity designed to better reflect the company's evolution and strategic direction as it enters 2025.

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Marketing

Welch's Launches Biggest-Ever Sparkling Juice Campaign with New Child Star

Welch's, an iconic leader in the fruit-based food and beverage industry, is toasting to the launch of its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice" and welcoming a new kid back to the brand's advertising for the first time in 25 years.

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