The latest food and beverage industry news and trend analysis

Running from now through 8 February, the campaign unites two high-growth brands to drive engagement during the peak football viewing season, culminating in the 60th anniversary of the sport's biggest game.

Avocados From Mexico® is launching "Prediction Pit," an immersive AI-powered activation featuring a digital avatar of comedian Rob Riggle.

Pizza Hut has announced a major marketing offensive to kick off the 2026 football post-season, partnering with legendary quarterback Tom Brady to launch the "Pizza Before the Hut" campaign.

The product introduces a novel "balls-and-hoop" format to the confectionery aisle, engineered to offer a multi-textural and interactive consumption experience that gamifies the act of snacking.

Popsicle, the heritage ice pop brand under the Unilever umbrella, has announced a strategic licensing collaboration with BBC Studios to kick off the 2026 trading year.

KFC US has unveiled its strategy for the start of 2026, rejecting traditional "New Year, New You" restriction narratives in favour of a value-driven campaign focused on "intentional indulgence."

Burger King US & Canada has kicked off its 2026 product calendar with the launch of the Ultimate Steakhouse Whopper, the latest iteration from its "Whopper by You" innovation platform.

Red Bull is launching a strategic digital activation designed to combat the phenomenon known as "Quitter's Day" (9 January), the date by which most New Year's resolutions historically fail.