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The latest food and beverage industry news and trend analysis

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  • Page 24

Marketing

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
Trend
Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation

Discover the latest Halloween product launches for 2026, featuring "swicy" flavour trends, adult-targeted confectionery, and innovative seasonal formulations across the food and beverage industry.

Halloween 2026: Sweet Heat, Adult Indulgence & Texture Innovation
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  • Page 24
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New Products

Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites

The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.

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Business & Finance

Green Boy Group Marks Decade of Growth as Global Plant-Based Ingredient Demand Surges

The milestone highlights the company’s role in what it terms the "Plant-Based Food Reformation," scaling its operations to meet the growing global appetite for alternative proteins and functional ingredients.

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Confectionery

Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.

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New Products

Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars'

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.

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Marketing

MrBeast Takes 'Beast Games' Offline with Massive Fortune Cookie Activation Across US and Europe

Beast Industries, the company led by Jimmy "MrBeast" Donaldson, has announced a massive ambient marketing activation to support the second season of Beast Games: Strong vs. Smart on Prime Video.

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Marketing

OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey

Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.

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Coffee & Tea

Pop & Bottle Launches 'Wickedly Good' Limited-Edition Line to Celebrate Wicked Streaming Release

The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.

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Technology

Sweet Robo Unveils 'ChocoPrint' 3D Chocolate Printer to Transform Automated Retail

The launch introduces on-demand manufacturing capabilities to the automated retail kiosk format, allowing consumers to print custom chocolate shapes, designs, and logos in real-time.

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