The latest food and beverage industry news and trend analysis

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."

Ready-to-drink (RTD) cocktail brand BuzzBallz has announced a high-visibility marketing stunt for the Valentine's Day window, auctioning a 9-carat pink diamond engagement ring to celebrate the launch of its newest flavour profile, Pink Lemonsqueezy.

Late-night bakery chain Insomnia Cookies has announced a strategic shift towards experiential dining for the Valentine's Day window, offering exclusive dine-in reservations at select locations across the United States and Canada.

Monster Energy has confirmed its continued sponsorship as the official energy drink partner for X Games Aspen 2026, marking the event's 25th consecutive year at Buttermilk Mountain in Aspen Snowmass, Colorado.

Fronting the campaign is Asian-American actor Ross Butler, chosen for his Chinese-Malaysian roots and status as a "Year of the Horse" native.

Luxury tequila brand Chrome Horse Society has officially announced its market entry into Colorado, executing a strategic launch event during Aspen Gay Ski Week.

To validate this shift towards premium functionality, the brand has secured a high-profile endorsement from world-renowned chef Gordon Ramsay, aiming to prove that the reformulated spread can meet the rigorous standards of professional kitchens.