The latest food and beverage industry news and trend analysis

Red Bull is launching a strategic digital activation designed to combat the phenomenon known as "Quitter's Day" (9 January), the date by which most New Year's resolutions historically fail.

Celebrating the brand's 80-year heritage, the initiative combines a significant permanent menu expansion with a gamified packaging promotion designed to drive footfall and check size.

IHOP is leveraging viral internet culture to drive Q1 footfall, officially launching a nationwide campaign inspired by the "last-place punishment" trend common in fantasy football leagues.

C.H. Guenther & Son has announced a comprehensive packaging refresh for its Sun-Bird® brand, the established line of Asian-inspired seasoning and soup mixes.

Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."

The collaboration aims to merge PuraVida's proprietary food technology with the mass appeal of iconic characters from franchises such as Frozen, Moana, and Toy Story

The partnership marks the first time the two brands have collaborated on this scale, rolling out a space-themed campaign titled "Planet McDonald's."

The collaboration integrates technical precision with creative expression, utilising CANPACK’s award-winning Quadromix® technology to deliver multiple distinct designs within a single production run.