The latest food and beverage industry news and trend analysis

Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza.

This year, the Quick Service Restaurant (QSR) giant is pivoting away from standard holiday tropes, choosing instead to anchor its campaign in the authenticity of intangible cultural heritage: traditional Chinese lantern art.

Introducing two new permanent SKUs—Banana Berry Bliss and Melon Medley—and successfully converting a former limited-time offering (LTO), Lemon Italian Ice, into a year-round staple.

The collaboration centers on a three-part web series, releasing between February 2 and 9, designed to promote the retailer's newest plant-based menu innovation: the falafel ball.

Frank’s RedHot, the McCormick & Company-owned sauce brand, has unveiled its 2026 "Big Game" marketing offensive: a music-driven campaign titled "Eat The GOAT" starring hip-hop legend Chris "Ludacris" Bridges.

The concept transforms a classic diner environment into a "collagen-powered" wellness hub, offering a complimentary sit-down experience designed to support the physical demands of fashion week professionals.

McDonald's USA has announced a strategic partnership with Paramount Caviar to launch a limited-edition Valentine's Day campaign that capitalises on the viral "high-low" dining trend.

The strategic focus of the campaign is the "95% fiber gap"—a statistic from the 2020-2025 Dietary Guidelines for Americans indicating that the vast majority of the population fails to meet daily fibre recommendations.