The latest food and beverage industry news and trend analysis

Herbalife’s "Fuel Like Ronaldo" campaign democratises elite sports science for the mass market, utilising high-equity athlete IP and digital tools to scale its global wellness platform.

Fan Foods and Poppowls merge high-equity Disney and Marvel licenses with clean-label, seed-oil-free ingredients, disrupting the snack aisle via strategic exclusives at Walmart and Target.

Little Caesars and Mountain Dew (PepsiCo) have confirmed the nationwide return of "Mountain Dew Mango Rush," an exclusive limited-time offering (LTO) designed to leverage the high-growth tropical flavour trend and drive summer traffic through a strategically priced $4.99 "bundle" architecture.

National behavioural healthcare provider Rula has collaborated with Van Leeuwen Ice Cream to launch "Therapy in a Pint," utilising a unique "empty pint" retail format to bridge the gap between mental health awareness and clinical action during Mental Health Awareness Month.

Papa Johns has entered its largest international collaboration to date with Disney and Pixar for the theatrical release of Toy Story 5, launching a co-branded menu and integrated digital experience across 42 global markets.

KitKat Panama has launched a limited-edition "Break Mode" wrapper that functions as a functional Faraday cage, temporarily blocking smartphone signals when a device is placed inside to promote true digital disconnection.

Jarlsberg has launched a global marketing campaign featuring actor and producer Adrian Grenier to celebrate the brand’s 70-year heritage and drive consumer engagement through the #JarlsbergMelt challenge.

WK Kellogg Co is reviving a classic retail tactic by reintroducing physical toys inside cereal boxes for the first time in over a decade. In a strategic partnership with Disney and Pixar for the release of Toy Story 5, the company is leveraging nostalgia marketing to target Millennial parents while addressing the growing consumer demand for screen-free, tactile play in a digital-first world.