The latest food and beverage industry news and trend analysis

Real American Beer (RAB), positioning itself as one of the fastest-growing light beers in the US, has announced its strategic expansion into the non-alcoholic beverage sector with the launch of Real American Beer ZERO (RAB ZERO).

The launch underscores a growing trend in the confectionery sector: utilising "mystery" flavours to gamify the consumption experience, thereby driving social media conversation and extending consumer interaction beyond the initial purchase.

The interactive campaign serves as the launchpad for the new M&M'S Bakery Collection, a trio of limited-edition, dessert-inspired flavours designed to capitalise on the "category blurring" trend within the confectionery aisle.

The collaboration features a robust rollout of limited-time offerings (LTOs), thermochromic packaging innovations, and a gamified shopper marketing campaign.

Mondelez International has announced the climax of its highly successful OREO and Marvel collaboration, unveiling the MARVEL OREO Stuf of Doom Cookies.

The initiative features the release of city-specific limited-edition V.S.O.P bottles alongside a substantial microgrant program designed to embed the brand within local creative economies.

Gopuff, the leading Instant Commerce platform, has announced a major strategic partnership with NBA Champion and two-time MVP Giannis Antetokounmpo.

Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza.