The latest food and beverage industry news and trend analysis

Snacking giant Mondelēz International has partnered with global music group BTS to launch limited-edition Oreo cookies inspired by Korean street food flavours, driving consumer engagement across eighty markets.

Ferrero Group has partnered with Netflix to launch a multi-category Wonka confectionery range, leveraging the IP and upcoming on-screen entertainment to disrupt the seasonal aisle.

Magnum has launched its couture-inspired Signature ice cream range in Cannes, leveraging high-fashion partnerships and celebrity co-creation to drive premiumisation across its global portfolio.

Fresh Del Monte is leveraging the global release of Toy Story 5 to distribute 600 million co-branded stickers and hangtags, driving healthy kids snacking trends and retail volume.

The FBIF2026 forum in Hangzhou brought together 53,000 industry professionals to explore breakthrough strategies in AI, neural sensory research, and global market expansion for the F&B sector.

Hoplark has launched a comprehensive brand refresh to unify its tea, water, and 0.0 portfolios. By standardising its visual architecture, the brand targets cross-category retail placement and multi-occasion consumption for the 2026 market.

Quaker’s FIFA World Cup 2026 partnership serves as a launchpad for its functional protein products, utilising global sports IP to drive 22g protein innovations into mainstream rituals.

NESCAFÉ’s "Third Half" campaign productises post-match social rituals through a sharing-format Espresso Keg, targeting the 73% of soccer fans already integrating coffee into their matchday routines.