The latest food and beverage industry news and trend analysis

Launching in time for the Valentine's Day trading period, the new line marks a strategic pivot from the brand's traditional unsweetened mineral water roots into the high-growth functional beverage category.

Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola.

The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology.

By utilising a cottage cheese base for the crust, the brand claims to achieve a crisp texture often lacking in cauliflower or alternative-flour bases, while delivering up to 23 grams of protein per serving.

The launch is strategically timed to address escalating concerns within the global beverage industry regarding the stability and ethics of sourcing acacia gum from the conflict-ridden Sudan region.

General Mills continues to aggressively target the "performance nutrition" sector through its ongoing collaboration with lifestyle brand GHOST®.

Unlike traditional third-party application labs, the M2 Center of Innovation operates within the company's vertically integrated structure. This allows food scientists to address formulation challenges at the ingredient level.

Rolling out to UK retailers nationwide this week, the launch is strategically timed to align with "Fibre February," a public health awareness month encouraging consumers to boost their daily fibre intake.