The latest food and beverage industry news and trend analysis

Nestlé Waters & Premium Beverages UK has introduced "Inspired by Buxton Peak," a new three-SKU range of functional flavoured waters designed to meet growing consumer demand for proactive, low-calorie wellbeing solutions.

Nestlé Health Science has launched Compleat Paediatric Oral Blends, a first-of-its-kind pediatric medical nutrition solution in an on-the-go pouch, supporting the brand's shift toward lifestyle-integrated clinical nutrition.

Performance brand Syncron has launched two new functional products, Elixir and Hydrate, utilising nootropics and BCAAs to target the high-growth cognitive performance and athletic recovery markets.

Just Ingredients has partnered with MLB MVP Bryce Harper to launch two new NSF Certified for Sport protein powder flavours, targeting the intersection of professional performance and clean-label consumer trends.

Bansk Group has entered a definitive agreement to acquire a majority interest in So Good So You, the top-selling US refrigerated wellness shot brand, following a period of 500% sales growth.

Myprotein has extended its partnership with Mars Wrigley to launch Mars Impact Whey Protein, targeting the intersection of sports performance and mainstream confectionery flavours.

Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages.

Perfect Snacks introduces a refrigerated protein bar featuring 20 grams of protein and prebiotic fibre without artificial sweeteners or sugar alcohols to meet rising demand for functional snacks.