The latest food and beverage industry news and trend analysis

ZBiotics has announced a strategic expansion into the U.S. hospitality sector, integrating its genetically engineered "Pre-Alcohol" probiotic into the beverage programs of elite restaurants and bars across New York, Miami, Chicago, and Los Angeles.

Bright State has launched a first-to-market line of 6.9% ABV functional wines infused with vitamins and botanicals, utilising a partnership with Total Wine and More to target the high-growth "intentional drinking" and wellness-conscious consumer segments.

Volvic has announced its entry into the functional hydration segment in the UK and Ireland with the launch of "Volvic Vitamin+," a range of magnesium and vitamin-enriched mineral waters designed to capture the "food-to-go" market.

RäFoods has introduced the Living Nutrition Fund™, a national initiative dedicating a portion of all product proceeds to childhood literacy and nutritional education, aiming to address the foundational drivers of long-term public health and human well-being.

Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market.

Banza has announced its first expansion beyond the gluten-free segment with the launch of Wheat Protein Pasta and Mac & Cheese, a semolina-chickpea blend delivering 22g of protein per serving while targeting traditional "wheat aisle" consumers.

IFF has secured approval from Food Standards Australia New Zealand (FSANZ) for a heart health claim linking isolated soy protein to healthy blood cholesterol levels, opening new labelling opportunities for 20-25g daily intake formulations.

Feihe has officially entered the Indonesian market with its “AceKid Activegro” series, the first formula in the region to utilise fresh milk as a core ingredient, supported by a decade-long research partnership with Harvard Medical School.