The latest food and beverage industry news and trend analysis

Bobbie is solidifying its dominance in the premium organic infant formula segment by expanding its 100% Organic Whole Milk recipe to 1,900 Target stores, positioning itself as the only American-manufactured formula at the retailer to eliminate skim milk.

Levels is expanding its retail presence at Target with the launch of a 1.48 lb Strawberry Whey Protein canister, leveraging its Clean Label Project Purity Award and minimal-ingredient formulation to meet the rising consumer demand for "better-for-you" performance nutrition.

Meala FoodTech is addressing the multi-billion dollar GLP-1 weight loss market with a texturised pea protein platform that simplifies clean labels while delivering high nutrient density and protein fortification.

Meiji is moving to capture a larger share of the under-indexed fat-free dairy market with the launch of Meiji Bulgaria Yogurt LB81 Plain Fat-Free, utilising proprietary manufacturing to improve texture and richness.

Unilever has signed an agreement to acquire Grüns, a leading U.S. greens supplement brand, as part of its strategic focus on premium high-growth segments within the Beauty and Wellbeing sector.

Quaker is diversifying its functional breakfast offerings with the launch of a new Protein Granola range and indulgent porridge extensions to meet rising demand for high-protein, non-HFSS options.

Starbucks EMEA has announced the launch of "Protein Cold Foam," a technical evolution of its signature foam platform that delivers 15g of whey protein per serving, strategically targeting the high-growth functional beverage and "better-for-you" (BFY) markets across Europe, the Middle East, and Africa.

Kylie Jenner’s Sprinter brand has announced its first major category extension with the launch of "k2o by Sprinter," a functional hydration line featuring "Advanced Skin Hydration Mix" drink sticks formulated with Verisol® Bioactive Collagen, hyaluronic acid, and electrolytes to capture the high-growth intersection of wellness and beauty.