The latest food and beverage industry news and trend analysis

Myprotein has extended its partnership with Mars Wrigley to launch Mars Impact Whey Protein, targeting the intersection of sports performance and mainstream confectionery flavours.

Bai founder Ben Weiss enters the alcohol sector with Crooked Pop, a hard soda utilising proprietary ancient grain fermentation to meet demand for transparent and clean-label beverages.

Perfect Snacks introduces a refrigerated protein bar featuring 20 grams of protein and prebiotic fibre without artificial sweeteners or sugar alcohols to meet rising demand for functional snacks.

UK-based functional wellness brand Spacegoods expands its flagship Rainbow Dust product line with a new Coffee Hazelnut flavour to target traditional coffee consumers and capture growing market share in the adaptogenic beverage sector.

Danone enters the fast-growing complete nutrition sector with the acquisition of Huel, combining digital direct-to-consumer strength with global distribution infrastructure to scale functional meal solutions.

Tyson Foods expands its Jimmy Dean brand into the high-protein frozen segment, offering breakfast bowls, sandwiches, and waffles with up to 40g of protein to meet rising consumer demand for functional nutrition.

Ingredion and Shiru enter a global R&D collaboration to commercialise novel functional proteins and prebiotics using a proprietary AI platform that analyses 77 million natural sequences.

Greenfield Natural Meat Co. is expanding its U.S. portfolio with the launch of Protein Snack Kits, featuring 20g of protein and 7g of fibre to meet rising consumer demand for functional, sustainable snacks.