The latest food and beverage industry news and trend analysis

Quaker is diversifying its functional breakfast offerings with the launch of a new Protein Granola range and indulgent porridge extensions to meet rising demand for high-protein, non-HFSS options.

Starbucks EMEA has announced the launch of "Protein Cold Foam," a technical evolution of its signature foam platform that delivers 15g of whey protein per serving, strategically targeting the high-growth functional beverage and "better-for-you" (BFY) markets across Europe, the Middle East, and Africa.

Kylie Jenner’s Sprinter brand has announced its first major category extension with the launch of "k2o by Sprinter," a functional hydration line featuring "Advanced Skin Hydration Mix" drink sticks formulated with Verisol® Bioactive Collagen, hyaluronic acid, and electrolytes to capture the high-growth intersection of wellness and beauty.

ZBiotics has announced a strategic expansion into the U.S. hospitality sector, integrating its genetically engineered "Pre-Alcohol" probiotic into the beverage programs of elite restaurants and bars across New York, Miami, Chicago, and Los Angeles.

Bright State has launched a first-to-market line of 6.9% ABV functional wines infused with vitamins and botanicals, utilising a partnership with Total Wine and More to target the high-growth "intentional drinking" and wellness-conscious consumer segments.

Volvic has announced its entry into the functional hydration segment in the UK and Ireland with the launch of "Volvic Vitamin+," a range of magnesium and vitamin-enriched mineral waters designed to capture the "food-to-go" market.

RäFoods has introduced the Living Nutrition Fund™, a national initiative dedicating a portion of all product proceeds to childhood literacy and nutritional education, aiming to address the foundational drivers of long-term public health and human well-being.

Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market.