The latest food and beverage industry news and trend analysis

Rolling out to UK retailers nationwide this week, the launch is strategically timed to align with "Fibre February," a public health awareness month encouraging consumers to boost their daily fibre intake.

Launching in early February, the brand is introducing a Creme Egg–inspired protein bar, strategically timed to capture the high-volume Easter trading period usually dominated by traditional confectionery.

Hilltop Food Group, the Wales-based honey specialist formerly known as Hilltop Honey, has announced the promotion of Tom Delaney to the newly created role of Chief Executive Officer.

The collaboration centers on a three-part web series, releasing between February 2 and 9, designed to promote the retailer's newest plant-based menu innovation: the falafel ball.

The concept transforms a classic diner environment into a "collagen-powered" wellness hub, offering a complimentary sit-down experience designed to support the physical demands of fashion week professionals.

The strategic focus of the campaign is the "95% fiber gap"—a statistic from the 2020-2025 Dietary Guidelines for Americans indicating that the vast majority of the population fails to meet daily fibre recommendations.

Following a successful first year in the US market, Milliways plans to utilize the investment to accelerate marketing initiatives, bolster inventory levels, and significantly widen retail distribution.

Japan-based culinary education and experience provider Sushi University has announced the launch of a dedicated Plant-Based Omakase Sushi Course.