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Flavours & Colours

Dutch Bros Targets Nostalgia Trend with New Beverage Trio

February 27, 2026

Dutch Bros Targets Nostalgia Trend with New Beverage Trio

The new trio spans across Dutch Bros' core beverage platforms, including its proprietary Rebel™ energy drinks, lemonades, and coffee lines, allowing the brand to capture various dayparts and consumer preferences.

Target to Purge Synthetic Colours from Cereal Aisle, Forcing CPG Reformulations

February 27, 2026

Target to Purge Synthetic Colours from Cereal Aisle, Forcing CPG Reformulations

Target Corporation has announced a sweeping category mandate that will fundamentally alter its breakfast fixture: by the end of May, 100% of the cereal sold in its stores and online will be formulated without certified synthetic colours.

Aviation American Gin Launches First Flavour Innovation: Cranberry & Blood Orange

February 27, 2026

Aviation American Gin Launches First Flavour Innovation: Cranberry & Blood Orange

Aviation American Gin, the premium gin brand co-owned by actor Ryan Reynolds and part of the Diageo portfolio, has announced a major strategic milestone: the launch of its first-ever flavour innovation, Aviation Cranberry & Blood Orange Flavoured Gin.

PepsiCo Launches Doritos Protein Functional Snack

February 26, 2026

PepsiCo Launches Doritos Protein Functional Snack

The launch signals a significant milestone in the salty snack category, as one of the world's most recognisable consumer packaged goods (CPG) brands reformulates to capture the rapidly growing demographic of protein-seeking shoppers.

The Laughing Cow Launches 'Dill Pickle' Flavour

February 25, 2026

The Laughing Cow Launches 'Dill Pickle' Flavour

By introducing a bold, highly specific flavour profile into its core lineup, The Laughing Cow aims to drive incremental sales and attract younger, trend-driven consumers to the refrigerated dairy aisle.

Nixie Beverage Drives Retail Expansion with New DSD Network and Zero Sugar Soda Flavours

February 25, 2026

Nixie Beverage Drives Retail Expansion with New DSD Network and Zero Sugar Soda Flavours

Following a successful nationwide rollout across all Albertsons/Safeway banners in March 2025, Nixie is aggressively transitioning its operational focus from its natural channel roots to a broader mass-market footprint.

Jack Link’s Deepens PepsiCo Partnership with Launch of Doritos Nacho Cheese Meat Snacks

February 25, 2026

Jack Link’s Deepens PepsiCo Partnership with Launch of Doritos Nacho Cheese Meat Snacks

The meat snack powerhouse is officially launching Jack Link’s Doritos® Nacho Cheese flavoured beef jerky and meat sticks, bringing one of the most recognizable flavors in the salty snack aisle to the protein category.

Sodexo Campus Partners with McCormick to Launch 'Flavour Boosters' for Gen Z Diners

February 24, 2026

Sodexo Campus Partners with McCormick to Launch 'Flavour Boosters' for Gen Z Diners

The collaboration introduces Flavour Boosters, a new spice blend program designed to offer college students greater personalisation and bold flavour profiles across their dining hall meals.

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