Flavours & Colours
February 27, 2026
Dutch Bros Targets Nostalgia Trend with New Beverage Trio
The new trio spans across Dutch Bros' core beverage platforms, including its proprietary Rebel™ energy drinks, lemonades, and coffee lines, allowing the brand to capture various dayparts and consumer preferences.
February 27, 2026
Target to Purge Synthetic Colours from Cereal Aisle, Forcing CPG Reformulations
Target Corporation has announced a sweeping category mandate that will fundamentally alter its breakfast fixture: by the end of May, 100% of the cereal sold in its stores and online will be formulated without certified synthetic colours.
February 27, 2026
Aviation American Gin Launches First Flavour Innovation: Cranberry & Blood Orange
Aviation American Gin, the premium gin brand co-owned by actor Ryan Reynolds and part of the Diageo portfolio, has announced a major strategic milestone: the launch of its first-ever flavour innovation, Aviation Cranberry & Blood Orange Flavoured Gin.
February 26, 2026
PepsiCo Launches Doritos Protein Functional Snack
The launch signals a significant milestone in the salty snack category, as one of the world's most recognisable consumer packaged goods (CPG) brands reformulates to capture the rapidly growing demographic of protein-seeking shoppers.
February 25, 2026
The Laughing Cow Launches 'Dill Pickle' Flavour
By introducing a bold, highly specific flavour profile into its core lineup, The Laughing Cow aims to drive incremental sales and attract younger, trend-driven consumers to the refrigerated dairy aisle.
February 25, 2026
Nixie Beverage Drives Retail Expansion with New DSD Network and Zero Sugar Soda Flavours
Following a successful nationwide rollout across all Albertsons/Safeway banners in March 2025, Nixie is aggressively transitioning its operational focus from its natural channel roots to a broader mass-market footprint.
February 25, 2026
Jack Link’s Deepens PepsiCo Partnership with Launch of Doritos Nacho Cheese Meat Snacks
The meat snack powerhouse is officially launching Jack Link’s Doritos® Nacho Cheese flavoured beef jerky and meat sticks, bringing one of the most recognizable flavors in the salty snack aisle to the protein category.
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