The latest food and beverage industry news and trend analysis

PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado.

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

The Hershey Company has announced its strategic marketing platform for the Olympic and Paralympic Winter Games Milano Cortina 2026, launching a new creative campaign titled "Hershey's. It's Your Happy Place."

The company is launching Protein Pastries and Marshmallow Protein Cereal, aiming to capture a larger share of the breakfast category by addressing the consumer demand for high-protein, low-sugar options in convenient formats.

Mars Snacking has announced a significant expansion of its frozen novelty portfolio, unveiling SNICKERS® Ice Cream Minis as a permanent addition to the brand's lineup.

Late-night bakery chain Insomnia Cookies has announced a strategic shift towards experiential dining for the Valentine's Day window, offering exclusive dine-in reservations at select locations across the United States and Canada.

Mars, Incorporated has announced a significant addition to its regional leadership team, appointing Lauren Larsen as Chief Customer Officer (CCO) for Mars Food & Nutrition, North America.

UK-based ice cream leader Magnum has announced a strategic expansion of its premium Signature range, introducing two new flavour profiles: La Pistache and La Pêche.