The latest food and beverage industry news and trend analysis

KFC Spain enters the kebab segment through a high-impact marketing and engineering campaign that transforms iconic restaurant totems into functional rotating rotisseries.

Subway has initiated a month-long "Buy One Get One" (BOGO) promotion for its Sub Club members, leveraging the "FLBOGO" code to drive mobile app adoption and increase transaction frequency amid rising consumer costs.

The Coca-Cola system has committed $1.94 million to restore the Ruvu Basin in Tanzania, utilising nature-based solutions to secure water for Dar es Salaam as part of a wider $25 million African regional strategy.

Constellation Brands has agreed to acquire the remaining stake in HopWtr, a functional non-alcoholic brand, following 22% category growth and a successful four-year venture partnership.

Schouten Europe has unveiled a 95g plant-based fillet utilising proprietary fibre technology and 3D shaping to improve texture while reducing environmental impact by up to 30%.

Pernod Ricard and Brown-Forman have confirmed they are in preliminary discussions regarding a potential business combination. The proposed "merger of equals" aims to create a global spirits powerhouse by leveraging iconic brands like Jack Daniel’s alongside expansive international distribution networks.

Pringles has partnered with Burger King UK to launch a non-HFSS limited-edition range of burger-inspired crisps, leveraging iconic menu flavours to drive summer sharing sales across grocery and convenience channels.

The UK Competition and Markets Authority has provisionally cleared the ABF-Hovis merger in Great Britain while identifying localised competition concerns in Northern Ireland that may require a divestment.