The latest food and beverage industry news and trend analysis

Pepsi Global has unveiled the Pepsi Football Nation platform, a multi-year initiative designed to integrate the brand into the daily rituals and cultural conversations of global football fans. Supported by a high-profile roster including David Beckham and Vini Jr., the campaign utilises digital innovations.

Sodexo has appointed Orla Muldoon as General Counsel for North America, effective March 23, 2026. Bringing over 20 years of experience from industry leaders, including ADM and Kellogg Company, Muldoon will oversee legal, compliance, and government affairs to support Sodexo's strategic growth and regulatory rigour across the United States and Canada.

7-Eleven is closing 645 legacy stores across North America during fiscal 2026, launching mass liquidation sales as the retailer consolidates its real estate portfolio to focus on larger, food-forward convenience formats.

Mars and ofi have announced a five-year strategic collaboration to implement climate-smart and regenerative agriculture practices across 9,000 hectares of cocoa farmland in Ecuador, aiming to reduce greenhouse gas emissions and enhance farmer resilience.

Rockstar Energy is marking its return to NASCAR through a multi-faceted partnership with 23XI Racing and championship frontrunner Tyler Reddick. The move signals the start of a broader investment strategy into elite sports and music under the new "LIVE LOUD" brand identity, leveraging Reddick’s historic 2026 season start to drive cultural relevance and high-stakes brand visibility.

Solar Foods has secured a United States patent for the production process of Solein, its microbe-derived protein produced via gas fermentation, paving the way for commercialisation in the US Health and Performance nutrition sector.

Harry Davis & Company facilitates the sale of the former Alpenrose production facility in Clackamas, Oregon, to Plant Based Innovations, preserving 35 local jobs and maintaining critical regional dairy and cultured product capacity.

Krispy Kreme, Inc. enters the Netherlands market through an agreement with Jafa Holding BV, planning 30 locations over the next five years as part of its global capital-light expansion strategy.