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The latest food and beverage industry news and trend analysis

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  • Page 93

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 93
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Energy Drinks

Red Bull expands Editions range with launch of Summer Edition White Peach

Red Bull is expanding its portfolio of flavoured energy drinks with the launch of Summer Edition White Peach, rolling out from 2 March across multiple UK retail channels.

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Soft drinks

Coca-Cola enters prebiotic soda market with Simply Pop launch

Coca-Cola is entering the fast-growing prebiotic soda category with the launch of Simply Pop, a new functional beverage line inspired by its Simply juice brand.

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New Products

Dunkin’ debuts cold foam creamers and limited-edition s’mores creamer

Danone North America and Dunkin’ have expanded their retail coffee portfolio with the launch of two new cold foam creamers and a limited-edition s’mores-flavoured creamer, now available at grocery stores across the US.

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Soft drinks

Pepsi expands zero sugar range with Strawberries ‘N’ Cream and Cream Soda flavours

New Strawberries ‘N’ Cream and Cream Soda variants target Gen Z flavour seekers and drive flavoured cola growth

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Soft drinks

7UP® Launches Shirley Temple Ready‑to‑Drink for Holiday Season, Bridging Nostalgia and Growth Opportunities

This innovation represents a strategic extension of the 7UP portfolio, designed to tap into consumer nostalgia, expand seasonal shelf appeal, and offer unique merchandising and promotional possibilities for trade partners.

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Energy Drinks

Monster expands juice line with Rio Carnival-inspired energy drink

New ‘Rio Punch’ flavour joins Juice Monster range, celebrating Brazil’s vibrant fruit culture

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Coffee & Tea

Starbucks Launches Handcrafted Iced Energy Drinks

Starbucks has unveiled its second summer menu expansion, headlined by handcrafted sugar-free Iced Energy beverages and the brand's first nondairy vanilla sweet cream, signalling a strategic push into functional energy and plant-based customisation.

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People

BrewDog Founder James Watt Steps Down as CEO After 17 Years

COO James Arrow to take helm as Scottish craft brewer enters next phase of growth

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