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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Is Ashwagandha a Vital Ingredient for Your Next Formulation?
Ashwagandha, a traditional Ayurvedic herb long valued for its adaptogenic properties, is rapidly gaining commercial momentum across the global food, beverage, and wellness industries. Once confined primarily to herbal supplements, the ingredient is now finding new life in everything from functional beverages to sports nutrition, skincare, and beyond.
PepsiCo Names Walmart’s Steve Schmitt as New CFO, as Jamie Caulfield Retires After Three Decades
PepsiCo has appointed Steve Schmitt as its next executive vice president and chief financial officer, effective November 10, 2025, marking a key leadership transition for the global beverage and snacks leader.
Halloween-themed Food and Drink: An Overrated Seasonal Play?
Each autumn, supermarket shelves and social media feeds fill up with black-and-orange packaging, spooky puns, and novelty flavors. Halloween-themed limited edition food and drink products have become a ritual of their own. But for all the seasonal buzz, how much value do they really deliver?
Tom Holland and Robert Downey Jr. Merge Brands for 'BERO x happy®' Coffee and Beer Collab
In a high-profile convergence of celebrity-led CPG brands, BERO (the premium non-alcoholic beer co-founded by Tom Holland) and happy® Coffee (co-founded by Robert Downey Jr.) have announced a strategic dual collaboration.
Pepsi Unleashes “Pepsi Tailgate Crashers” With Josh Allen & Justin Jefferson to Ignite the 2025 NFL Season
Pepsi is kicking off the 2025 NFL season with a major new campaign, “Tailgate Crashers,” starring NFL superstars Josh Allen and Justin Jefferson as they trade their jerseys for bold blue Pepsi jumpsuits to bring full-flavor energy to tailgates nationwide.
