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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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PepsiCo Partners with Soil Capital to Advance Regenerative Agriculture in Europe
PepsiCo has launched a comprehensive long-term partnership with Soil Capital to promote regenerative agriculture practices among farmers within its European supply chain, with a specific focus on rapeseed oil production across the UK, France, and Belgium.
Goodrays Launches Cognitive Performance Beverage Re:Focus
Goodrays, one of the UK's fastest-growing CBD brands, is making waves in the functional beverage sector with the launch of its first non-CBD drink, Re:Focus. The latest product combines nootropic and recovery ingredients, positioning itself as a unique offering in the burgeoning functional wellness market.
Nutrabolt Launches C4 Ultimate Energy x Godzilla Beverage
This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise.
Coca-Cola Adds Tech Pioneer Max Levchin to Board to Bolster Digital Strategy
The Coca-Cola Company has appointed Max Levchin, renowned tech entrepreneur and co-founder of PayPal, to its board of directors, signaling a strategic move to deepen its technological expertise amid accelerating digital transformation across the global beverage sector.
Sidel Strengthens West African Footprint with New Office in Lagos, Nigeria
Global packaging solutions provider Sidel has expanded its presence in West Africa with the opening of a new office in Ikeja, Lagos, underscoring its commitment to serving the region’s fast-evolving beverage and packaging markets.
PepsiCo Launches Limited-Edition Gingerbread Zero Sugar Cola for UK Holiday Season
PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide.