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The latest food and beverage industry news and trend analysis

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  • Page 82

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 82
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Coffee & Tea

Franke Coffee Systems Debuts 'New A Line' in Southeast Asia Alongside Singapore Flagship Opening

The launch addresses the dual pressures facing professional operators in the region: the rising consumer expectation for premium, customizable coffee quality and the operational imperative for sustainability and efficiency.

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Alcohol

Dry & Dirty Debuts Functional Zero-Proof Martini Line with L.A. Libations Backing

New entrant Dry & Dirty has officially launched into the non-alcoholic spirits category, introducing a line of functional, zero-proof martinis designed to replicate the sensory experience of traditional cocktails.

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Beverage

Peet’s Coffee Revives 'Vitality Menu' with Protein Smoothies and Partners with Táche for Winter 2026

Running from January through mid-March, the campaign is headlined by the return of the "Vitality Menu" and a first-ever limited-time offer (LTO) collaboration with Táche Pistachio Milk.

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Energy Drinks

Monster Energy Summons 'Voodoo Grape' with Exclusive New Orleans Carnival Launch

The launch employs a hyper-localised go-to-market strategy, debuting exclusively in New Orleans to coincide with the official start of the Carnival season.

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Health & Nutrition

Bloom Nutrition Partners with Target to Launch Hybrid 'Clear Protein' Line

Wellness challenger brand Bloom Nutrition has announced a significant expansion of its functional portfolio, introducing Bloom Clear Protein.

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Health & Nutrition

Robard Launches 'Biocare2' to Address Nutritional Needs Post-GLP-1 Treatment

Medically guided nutrition specialist Robard has announced the launch of Biocare2, a specialised dietary beverage engineered to support individuals transitioning off GLP-1 weight management medications.

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Technology

PepsiCo Partners with Siemens and NVIDIA to Deploy AI 'Digital Twins' Across Supply Chain

The industry-first initiative aims to fundamentally restructure PepsiCo's manufacturing and supply chain operations through the use of advanced AI and "digital twin" technology.

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People

Suntory Global Spirits Names Davin Nugent President of Global RTD to Drive Premium Strategy

Nugent will report directly to President & CEO Greg Hughes, taking the helm of a division that includes high-growth brands such as On The Rocks™ Premium Cocktails and -196™.

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