The latest food and beverage industry news and trend analysis

Beyond Meat, Inc. has announced a significant strategic pivot, moving outside the "center-of-plate" meat alternative category to launch its first functional beverage line, Beyond Immerse.

The launch employs a hybrid distribution strategy, available immediately via national digital channels and select brick-and-mortar locations in the San Francisco Bay Area.

The selection follows a multi-agency review process that reportedly prioritised capabilities and chemistry over traditional speculative work.

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit

Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition.

The move is the precursor to a broader strategic restructuring, wherein KDP intends to separate into two independent, U.S.-listed public companies post-closing.

New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering.

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s."