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The latest food and beverage industry news and trend analysis

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  • Page 75

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 75
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Soft drinks

Carlsberg Britvic Expands Flavoured Cola Portfolio with Pepsi Max Tropical Launch

The new variant combines the brand’s signature sugar-free cola with a blend of pineapple, mango, and peach, targeting the growing consumer demand for exotic fruit profiles within the UK carbonates category.

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New Products

Slice Soda Expands 'Better-For-You' Portfolio with Pacific Pop and Apple Launch at Target

Revived heritage brand Slice Soda, now operating under the Suja Life umbrella, has announced a strategic expansion of its functional beverage line with the launch of two new flavours: Pacific Pop and Apple.

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Beverage

Cawston Press Enters No-Low Category with Acquisition of Fruit Beer Brand Loah

British soft drinks manufacturer Cawston Press has announced its strategic entry into the fast-growing no- and low-alcohol sector, acquiring fruit-led alcohol-free beer brand Loah.

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Legal

Coca-Cola Launches Legal Action Against Vue Cinemas Following Pepsi Switch

The dispute emerges nearly a year after Vue ended a 25-year partnership with Coca-Cola, opting instead for a new exclusive supply deal with rival PepsiCo that began in March 2025.

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Beverage

Arden's Garden Expands Wellness Shot Portfolio with 'Sea Moss Energy' Launch at Publix

The product rollout has secured significant retail distribution immediately, hitting shelves in over 1,450 Publix stores and more than 100 Roundy's locations in the Midwest.

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New Products

Planet Oat Debuts Category-First Zero-Sugar Oat Creamers to Target Health-Conscious Coffee Drinkers

The release is positioned as a category first, with the brand claiming these are the pioneering oat-based creamers formulated with 0g of sugar per serving.

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Plant-based

Califia Farms Expands 'Simple & Organic' Platform with First-Ever Soymilk and Clean Label Creamers

The launch aims to capture the "clean label" consumer, offering pantry-friendly ingredient decks across multiple categories including milk alternatives, creamers, and ready-to-drink (RTD) coffee.

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Beverage

Spindrift Becomes First Beverage Brand to Secure Non-Ultraprocessed (Non-UPF) Verification

Spindrift Beverage Co., Inc. has announced a significant regulatory milestone, becoming the first and only beverage brand to verify its entire portfolio under the Non-Ultraprocessed Food (Non-UPF) Verified Standard.

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