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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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UK Supreme Court Blocks Oatly’s ‘Post Milk Generation’ Trademark in Landmark Dairy Ruling
The UK Supreme Court has delivered a decisive blow to Oatly’s branding strategy in the UK, dismissing the company's appeal and ruling that the trademark “Post Milk Generation” is invalid for use on oat-based food and drink products.
Nestlé Waters Launches Maison Perrier in UK, Targeting 'Sober Chic' and Premium Hydration Markets
The launch is anchored by two key innovation ranges: Maison Perrier Forever (fruit-flavoured sparkling beverages) and Maison Perrier Chic (a premium mocktail collection), alongside the brand's unflavoured sparkling water.
Celsius Holdings Fortifies Board with Senior PepsiCo Executives to Drive Operational Scale
The selection of these specific executives—holding high-level financial and partnership roles within PepsiCo, signals a move to inject greater operational rigour and distribution expertise into Celsius's governance structure as it continues its rapid scaling.
