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The latest food and beverage industry news and trend analysis

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  • Page 66

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 66
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Soft drinks

Nixie Beverage Drives Retail Expansion with New DSD Network and Zero Sugar Soda Flavours

Following a successful nationwide rollout across all Albertsons/Safeway banners in March 2025, Nixie is aggressively transitioning its operational focus from its natural channel roots to a broader mass-market footprint.

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Soft drinks

Suntory Invests £25M in High-Speed 'Apollo 5' Manufacturing Line for Lucozade and Ribena

Suntory Beverage & Food Great Britain & Ireland has announced a £25 million capital investment to install a state-of-the-art manufacturing line at its historic Coleford factory in the Forest of Dean.

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People

UPDATE Energy Appoints Kim Kardashian as Co-Founder Ahead of Massive Walmart Rollout

Alongside the appointment of entrepreneur Kim Kardashian as Co-Founder, the strategic partnership aims to redefine the modern energy drink category, moving away from high-caffeine "overstimulation" toward science-backed, sustained focus.

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Business & Finance

Keurig Dr Pepper Announces Updated Financing Plan for JDE Peet's Acquisition

Keurig Dr Pepper Inc. has unveiled updated financing plans and firm timelines for its monumental acquisition of JDE Peet's and the subsequent separation of its business into two independent public companies, currently designated as "Beverage Co." and "Global Coffee Co."

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New Products

Sanpellegrino Enters Functional Soda Category with 'Crafted Soda Italiana' Line

The brand has announced the US launch of Sanpellegrino Crafted Soda Italiana, a new line fortified with micronutrients and positioned around a zero-added-sugar health claim.

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Soft drinks

PepsiCo’s bubly Launches Nintendo 'Super Mario Galaxy' Flavours and Gamified Packaging

The collaboration features a robust rollout of limited-time offerings (LTOs), thermochromic packaging innovations, and a gamified shopper marketing campaign.

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Beverage

Genius Gourmet Secures Nationwide Target Listing for 'Clear' Sparkling Protein Line

To support the launch and drive channel-specific footfall, Genius Gourmet has introduced Pink Lemonade as an exclusive flavour available only at Target, rolling out alongside the brand's core Fruit Punch and Blue Raspberry Lemonade variants.

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New Products

Capri Sun Capitalises on Retailer Demand with Limited-Edition 'Blood Moon Punch'

The launch builds on the highly successful rollout of 2025’s "Moon Punch" and utilizes a reformulated, newly branded variant designed to capture cultural buzz surrounding upcoming lunar events.

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