The latest food and beverage industry news and trend analysis

Danone enters the fast-growing complete nutrition sector with the acquisition of Huel, combining digital direct-to-consumer strength with global distribution infrastructure to scale functional meal solutions.

Sprite unifies its global brand identity under the new platform It Is That Fresh while scaling product innovations like Sprite Chill and Sprite + Tea to international markets.

Pepsi Global has launched "Pepsi Football Nation," a new unified strategic platform designed to integrate football culture into everyday lifestyle and consumer touchpoints worldwide.

Casamigos enters the high-growth pre-mixed cocktail category with new margarita offerings and a celebrity-led marketing campaign as the Official Tequila Supporter of the FIFA World Cup 2026.

The Source Ventures, the investment arm of Spadel Group, has announced a strategic investment in UK-based Living Things to accelerate the brand's expansion in the rapidly growing gut-health beverage category.

GEA has introduced the GSE 150 CPR clarifying separator to help citrus processors maintain stable production and minimise product loss amid increasing raw material volatility caused by climate extremes and crop disease.

Ready-to-drink cocktail brand Carbliss is expanding its 19.2-ounce single-serve malt cans across the Midwest to capture growth in the convenience retail channel.

Coca-Cola Europacific Partners (CCEP) is launching an integrated European campaign for Diet Coke in partnership with The Devil Wears Prada 2, offering retailers specialised point-of-sale opportunities and limited-edition packaging.