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The latest food and beverage industry news and trend analysis

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  • Page 55

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 55
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New Products

Alpro Launches Soya Coconut Matcha Variant

Alpro has introduced the UK’s first soya-coconut-based ready-to-drink matcha, utilising a 1L format to capitalise on a 140% surge in category presence and targeting the high-volume afternoon consumption window.

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Technology

Heineken Debuts 'The Clinker' Wearable Tech to Enhance Social Connectivity

Heineken has unveiled "The Clinker," a wearable smart band designed to facilitate social connections at Coachella 2026 by syncing fan streaming data with physical interactions through a web-based application.

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Energy Drinks

BIGGBY COFFEE and Red Bull Launch Cherry Sakura Energy Lineup

BIGGBY® COFFEE has partnered with Red Bull® to launch a limited-time "Cherry Sakura" energy lineup, leveraging floral flavour trends and digital delivery promotions to drive spring-season traffic across its 460-unit franchise network.

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New Products

Nestlé Waters UK Launches Inspired by Buxton Peak Functional Range

Nestlé Waters & Premium Beverages UK has introduced "Inspired by Buxton Peak," a new three-SKU range of functional flavoured waters designed to meet growing consumer demand for proactive, low-calorie wellbeing solutions.

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Water

Coca-Cola Targets Water Security in Tanzania with $1.94M Investment

The Coca-Cola system has committed $1.94 million to restore the Ruvu Basin in Tanzania, utilising nature-based solutions to secure water for Dar es Salaam as part of a wider $25 million African regional strategy.

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Beverage

Constellation Brands to Acquire Full Ownership of HopWtr

Constellation Brands has agreed to acquire the remaining stake in HopWtr, a functional non-alcoholic brand, following 22% category growth and a successful four-year venture partnership.

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Alcohol

Pernod Ricard and Brown-Forman Confirm Merger Discussions

Pernod Ricard and Brown-Forman have confirmed they are in preliminary discussions regarding a potential business combination. The proposed "merger of equals" aims to create a global spirits powerhouse by leveraging iconic brands like Jack Daniel’s alongside expansive international distribution networks.

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New Products

Schweppes Launches Cherry Pepper Soda to Drive Mixer Premiumisation

Coca-Cola Europacific Partners has introduced Schweppes Cherry Pepper Soda, a sweet-and-spicy mixer designed to capture a projected £300 million premiumisation opportunity in the adult sparkling category.

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