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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Pernod Ricard and Brown-Forman Confirm Merger Discussions
Pernod Ricard and Brown-Forman have confirmed they are in preliminary discussions regarding a potential business combination. The proposed "merger of equals" aims to create a global spirits powerhouse by leveraging iconic brands like Jack Daniel’s alongside expansive international distribution networks.











