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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Coca-Cola Expands Absolut Vodka and Sprite with Pineapple RTD
Coca-Cola Europacific Partners (CCEP) is accelerating its presence in the £735 million UK alcohol RTD category with the launch of Absolut Vodka & Sprite Pineapple, a strategic expansion designed to capitalise on the dominance of flavour-led consumer choices.

Tetra Pak Expands North American Footprint with New Denton Development Hub
Tetra Pak has initiated a 15,000-square-foot expansion of its Product Development and Customer Innovation Centres in Denton, Texas, introducing an integrated "one-stop-shop" model to support the full lifecycle of functional and plant-based beverages by Q1 2027.

New Fanta Crimson Sour Cherry Debuts in Collaboration with Xbox
Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.
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EPL and Indovida Merge to Form $2 Billion Packaging Group
EPL Limited and Indovida India have agreed to a merger, creating a $2 billion consumer packaging platform with $1 billion in annual revenue. The deal combines EPL’s laminated tube expertise with Indovida’s rigid PET capabilities to target high-growth emerging markets.








