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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Mark Anthony Group Acquires The Finnish Long Drink
The Mark Anthony Group of Companies, the parent organisation behind White Claw® Hard Seltzer, has acquired The Finnish Long Drink. The deal aims to leverage Mark Anthony’s proven scaling infrastructure to accelerate the North American expansion of the heritage-based ready-to-drink (RTD) brand.
Robert Downey Jr’s happy Coffee Launches Multi-Serve Cold Brew
Lifestyle coffee brand happy®, co-founded by Robert Downey Jr. and Craig Dubitsky, is entering the high-growth refrigerated multi-serve category with a 48-oz Cold Brew launch across Kroger’s national banners, targeting the "premium convenience" segment.
PBR and Grillo’s Pickles Launch Limited Edition Pickle Beer Nationwide
Pabst Blue Ribbon (PBR) and Grillo’s Pickles have announced a strategic partnership to launch "PBR x Grillo’s Pickle Beer," a 4.7% ABV limited-edition lager that transitions a popular "spear in a beer" dive bar ritual into a nationwide ready-to-drink (RTD) retail product.
Levels Launches Strawberry Whey Protein
Levels is expanding its retail presence at Target with the launch of a 1.48 lb Strawberry Whey Protein canister, leveraging its Clean Label Project Purity Award and minimal-ingredient formulation to meet the rising consumer demand for "better-for-you" performance nutrition.
CHANDON Launches Premium Botanical Ready-to-serve Spritz Range
CHANDON has unveiled its Spritz collection, a premium trio of botanical-infused, ready-to-serve sparkling cocktails developed over six years of research and development, utilising natural fermentation and high-altitude Mendoza grapes to target the high-growth "permissible indulgence" and lower-ABV lifestyle segments.
Starbucks EMEA Launches Protein Cold Foam with 15g Whey Protein Boost
Starbucks EMEA has announced the launch of "Protein Cold Foam," a technical evolution of its signature foam platform that delivers 15g of whey protein per serving, strategically targeting the high-growth functional beverage and "better-for-you" (BFY) markets across Europe, the Middle East, and Africa.