The latest food and beverage industry news and trend analysis

Red Bull has introduced its 2026 Summer Edition featuring a Sudachi Lime flavour profile, supported by a collaborative consumer engagement campaign and nationwide retail availability.

Capri Sun has launched Capri Sun Hydrate, a new electrolyte-boosted juice drink designed to meet parental demand for lower-sugar functional hydration in the children's beverage category.

Laird Superfood has finalised a $48 million acquisition of Terrasoul Superfoods to consolidate its position in the functional nutrition market and leverage a vertically integrated supply chain.

PepsiCo Canada is disrupting the traditional soda category with the global debut of bubly POP soda. Featuring 3 grams of sugar or less and real fruit juice, the Canadian-exclusive launch leverages the brand's long-standing partnership with Michael Buble to bridge the gap between unsweetened sparkling water and full-calorie soft drinks.

PLEZi Nutrition, a Public Benefit Company co-founded by former First Lady Michelle Obama, has relaunched "PLEZi Hydration" in collaboration with Stephen and Ayesha Curry. Positioned as an "elite performance" alternative to legacy sports drinks, the product utilises real fruit juice to deliver twice the electrolytes and seven times the potassium of category leaders without the use of added sugars or artificial colours.

PepsiCo is accelerating its digital transformation through a multi-year collaboration with Google Cloud, centring on the Gemini Enterprise Agent Platform. By integrating advanced AI into its global operations, the beverage and snack giant aims to optimise its value chain.

Celsius is introducing a limited-edition Sparkling Tropical Freeze flavour called Electric Vibe to leverage the cultural momentum of professional soccer and its expanding global fan base.

Pepsi Global has unveiled the Pepsi Football Nation platform, a multi-year initiative designed to integrate the brand into the daily rituals and cultural conversations of global football fans. Supported by a high-profile roster including David Beckham and Vini Jr., the campaign utilises digital innovations.