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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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STORM Launches Premium Wellness Energy Drink
STORM has officially entered the nationwide retail market as a premium wellness energy drink, utilising a zero-sugar, 200mg caffeine formulation enriched with immunity and nutricosmetic benefits to target the "intentional" and active lifestyle demographics.

Propel Launches Science-Backed Clear Protein Launch
Propel has announced the launch of Propel Clear Protein, a ready-to-mix 3-in-1 powder delivering 20g of whey protein, 3g of fibre, and electrolytes, specifically engineered to capture the "refreshing protein" segment and support the nutritional needs of consumers navigating GLP-1 medication journeys.







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