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The latest food and beverage industry news and trend analysis

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  • Page 45

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 45
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New Products

Junior’s and Other Half Brewing Partner for New York Dessert Beer Range

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.

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Business & Finance

Carlsberg Invests €12 Million in Ukraine Brewery Can Line

Carlsberg Group has invested 12 million euros in a new canning line at its Lviv brewery in Ukraine, boosting productivity by 38% and reinforcing its long-term economic commitment to the region.

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New Products

Keystone Light Launches Kapple Flavour for America 250

Keystone Light has announced the debut of Keystone Light Apple, branded as "Kapple." Launching in time for the Memorial Day holiday, the product is engineered to serve as a primary volume driver for the Molson Coors value portfolio.

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New Products

Electrolit Expands 7-Eleven Exclusive Pineapple Coconut Flavour

Electrolit’s 7-Eleven exclusive Pineapple Coconut flavour scales its C-store presence, utilising a retail-specific strategy to drive trial and cold vault differentiation for summer 2026.

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Alcohol

Heineken Enters Functional Beer Category with Outdoor Brewing Co Launch

Heineken enters the functional beer category with Outdoor Brewing Co, an alcohol-free lager fortified with electrolytes and magnesium for post-activity recovery.

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New Products

Heineken Ireland Debuts 0.0 Lemon Elderflower and Nectarine Juniper

Heineken Ireland’s 0.0 flavour expansion leverages the 150% growth in Irish alcohol-free sales, targeting the moderation trend via sophisticated botanical and citrus profiles.

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Energy Drinks

STORM Launches Premium Wellness Energy Drink

STORM has officially entered the nationwide retail market as a premium wellness energy drink, utilising a zero-sugar, 200mg caffeine formulation enriched with immunity and nutricosmetic benefits to target the "intentional" and active lifestyle demographics.

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New Products

Propel Launches Science-Backed Clear Protein Launch

Propel has announced the launch of Propel Clear Protein, a ready-to-mix 3-in-1 powder delivering 20g of whey protein, 3g of fibre, and electrolytes, specifically engineered to capture the "refreshing protein" segment and support the nutritional needs of consumers navigating GLP-1 medication journeys.

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