The latest food and beverage industry news and trend analysis

Foodtastic has secured an exclusive master franchising agreement with Inspire Brands to develop hundreds of Dunkin' locations across Canada, leveraging its 1,200-store operational footprint to re-enter the highly competitive Canadian coffee and bakery market starting in late 2026.

Pop & Bottle has expanded its RTD portfolio into the functional hydration category, launching a Matcha Coconut Water line that combines ceremonial-grade matcha with over 600mg of natural electrolytes to target the "clean energy" wellness market.

Hoplark has launched a comprehensive brand refresh to unify its tea, water, and 0.0 portfolios. By standardising its visual architecture, the brand targets cross-category retail placement and multi-occasion consumption for the 2026 market.

McDonald’s Canada is adding new beverages, including Strawberry popping pearls, freeze-dried dragonfruit, and silky cold foam, McCafé Crafted Sodas, Refreshers, and Cloud Iced Coffees

The Jel Sert Company and Dunkin' have launched a zero-sugar powdered drink mix, leveraging TikTok Shop to scale functional, caffeinated hydration beyond the traditional QSR environment.

AUSTRIA JUICE has launched a patent-pending fermentation technology reducing sugar in 100% fruit juices by 30%, providing a plug-and-play solution ahead of the 2026 EU Breakfast Directives.

Herbalife’s "Fuel Like Ronaldo" campaign democratises elite sports science for the mass market, utilising high-equity athlete IP and digital tools to scale its global wellness platform.

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.