The latest food and beverage industry news and trend analysis

Aspire Biopharma subsidiary Buzz Bomb Caffeine Company has signed a strategic brokerage agreement with Interwest Brokerage to expand its sublingual dry powder caffeine line across Utah, Idaho, and Montana.

Heineken has launched Heineken Ultimate in Brazil, utilising a lower-alcohol, gluten-free, and low-calorie formulation to capture the fast-growing premium well-being category.

SharkNinja has launched the Ninja SLUSHi Twist, utilising dual-vessel technology to capture the premium home entertaining market and capitalise on the viral at-home frozen drink trend.

Twisted Alchemy has expanded its retail footprint into select Whole Foods Market regions, launching premium clean-label cold-pressed juices to capture the high-growth home-mixology market.

Angostura has launched Demerara and Spicy Honey syrups in the US, expanding its 200-year portfolio into the premium mixer category to drive back bar consistency and on-premise volume.

Bubly has reintroduced its Melted Ice Pop sparkling water, expanding retail distribution nationwide to capture summer socialising and nostalgic beverage trends.

Bang Energy has introduced American Berry, a zero-sugar 300mg caffeine LTO celebrating America's 250th anniversary to drive sales across summer retail and music festivals.

Sonic has launched a line of Frozen Refreshers combining real fruit purees and green tea caffeine, leveraging its frozen beverage dominance to target the functional active-lifestyle market.