The latest food and beverage industry news and trend analysis

The hemp-derived THC beverage brand co-founded by music icon Willie Nelson has closed a $15 million Series A funding round. The investment was led by Left Lane Capital, with participation from Second Sight Ventures.

The launch addresses two distinct but dominant flavour trajectories in the current market: the rise of "swicy" (sweet and spicy) profiles and the enduring demand for nostalgia-driven indulgence.

The company is executing a dual-channel rollout across major regional grocery and national convenience networks, supported by a trio of senior executive hires from industry giants including Red Bull, Coca-Cola, and Congo Brands.

The company is launching a new Dragonfruit-Lychee flavour pod alongside updated hardware, the Air Up Click bottle, as it continues to target the "wellness-inspired" beverage market.

One Unlimited has announced the launch of GoodVice, a new line of functional shakes designed to challenge the traditional trade-off between indulgence and health.

The company confirmed the completion of a £38 million deal to acquire Hexham-based botanical brewer Fentimans on Monday, funded through a combination of cash and debt

The Coca-Cola Company has announced a significant expansion of its Cherry beverage portfolio for the U.S. and Canadian markets, coinciding with the 40th anniversary of the flavour line's debut. Launching in February 2026

The brand is led by a unique founder duo—Dr. Noor and Cam—whose partnership merges elite medical pedigree with professional sports and lifestyle culture to disrupt traditional beverage marketing.