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Beverage

Beating The Heat: Frozen Slush Drinks
Trend
Beating The Heat: Frozen Slush Drinks

The frozen beverage sector, historically dominated by high-sugar, neon-colored convenience store slushies, has emerged as a dynamic frontier for functional nutrition, premiumization, and technological disruption. Driven by rising global temperatures, a persistent consumer demand for affordable luxuries.

Beating The Heat: Frozen Slush Drinks
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New Products

Puori Launches Single-Ingredient Unflavoured Whey Protein Powder

Puori has expanded its sports nutrition portfolio with PW1 Unflavored, a single-ingredient grass-fed whey protein concentrate backed by batch-level transparency.

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Alcohol

YOSHI Matcha Liqueur Secures National US Distribution Deal with Southern Glazer's

YOSHI Matcha Liqueur has signed a national distribution agreement with Southern Glazer's Wine & Spirits to expand its 17% ABV oat milk-based matcha spirit across 47 US markets.

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Water

Waterloo Sparkling Water Unveils First Packaging Redesign Since Brand Launch

Waterloo Sparkling Water has introduced a refreshed packaging design across its entire portfolio to enhance flavour distinction and stand out on retail shelves.

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New Products

SONIC Launches Hotumn Beverage Lineup

SONIC Drive-In is launching its Hotumn beverage lineup across US locations on 24 August, combining autumn flavours with chilled fountain bases.

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Alcohol

Sazerac Signs Agreement to Acquire UK Spirits Brand Au Vodka

Sazerac has signed an agreement to acquire UK-based vodka and ready-to-drink cocktail brand Au Vodka.

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New Products

Good Peels Enters RTD Category with Spiked Apple Refresher

Good Peels has launched a non-carbonated spiked apple refresher with 5% ABV and 10% real juice, targeting summer drinking occasions across US East Coast markets.

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Alcohol

Curry Smugglers Enters Craft Beer Category with Indian Lager

Curry Smugglers has entered the UK craft beer market with the launch of two Indian-inspired lagers, including a 4.2% ABV Basmati Rice Lager and a non-alcoholic Mango Mirchi variant.

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New Products

PepsiCo Philippines Launches Pepsi Extra Fizz

PepsiCo Philippines has launched Pepsi Extra Fizz across retail channels, supported by an integrated marketing campaign created by agency BBDO Guerrero.

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