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The latest food and beverage industry news and trend analysis

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Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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New Products

Müller Launches Halloween Frijj Chilli Chocolate Milkshake

Müller UK & Ireland launches limited-edition Frijj Chilli Chocolate, introducing sweet-heat flavour profiles to the chilled flavoured milk fixture for Halloween.

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New Products

Diageo Launches Johnnie Walker Blue Label Indian Festive Blend

Diageo introduces Johnnie Walker Blue Label Indian Festive Blend, pairing rare Scotch whiskies with bespoke packaging by couturier Rahul Mishra for festive gifting.

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Energy Drinks

Red Bull Launches 24 Can 2026 Advent Calendar

Red Bull launches its 2026 Advent Calendar across US retail, featuring 24 cans including the pack-exclusive return of Festive Edition Arctic Berry.

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New Products

Asda Launches Asquith 1965 Craft Beer Range in Partnership with Independent Breweries

Asda introduces Asquith 1965, an exclusive seven-strong beer and cider portfolio developed with Siren Craft Brew, Westons, and The Garden Brewery.

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New Products

Eastroc Beverage Launches Gold and White Zero Sugar Energy in US

Eastroc Beverage launches Gold and White Zero Sugar Energy in the US, partnering with Pittston Co-Packers to lead its North American commercial rollout.

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Soft drinks

CCEP Launches Limited-Edition Coca-Cola Holiday Creamy Vanilla

CCEP launches limited-edition Coca-Cola Holiday Creamy Vanilla in Original Taste and Zero Sugar across multiple formats for the festive trading period.

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People

Coca-Cola Appoints Rob Gehring President of North America Operating Unit

The Coca-Cola Company names Rob Gehring President of its North America operating unit, succeeding interim leader John Murphy effective 1 December 2026.

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New Products

Elmhurst 1925 Launches Clean Protein RTD Range in Canada

Elmhurst 1925 introduces its Clean Protein RTD line to Canada, offering 27g of plant protein per carton across major grocers via UNFI Canada.

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