The latest food and beverage industry news and trend analysis

PepsiCo’s Lay’s brand enters the experiential dining sector in Shanghai with a limited-time restaurant concept designed to grow the away-from-home channel and engage younger consumers.

Celsius is introducing a limited-edition Sparkling Tropical Freeze flavour called Electric Vibe to leverage the cultural momentum of professional soccer and its expanding global fan base.

NOS Energy Drink is strengthening its position in the high-performance energy segment with the launch of "Grand Prix Guava," a tropical flavour innovation designed to capitalise on the brand's deep roots in motorsports and the rising demand for exotic fruit profiles.

Death Wish Coffee Co. is expanding its ready-to-drink portfolio with a Caramel Cold Brew Latte, combining its signature high-caffeine profile with a "better-for-you" formulation featuring 65% less sugar than category leaders.

Starbucks EMEA has announced the launch of "Protein Cold Foam," a technical evolution of its signature foam platform that delivers 15g of whey protein per serving, strategically targeting the high-growth functional beverage and "better-for-you" (BFY) markets across Europe, the Middle East, and Africa.

Brand Licensing Europe (BLE), in partnership with License Global, has announced its "call for speakers" for the event’s 2026 edition, seeking expert insights across five key pillars: Sports, Fashion, Food and Beverage, Retail, and Trend and Future, to drive the 2026 program.