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Dan B
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Syncron Expands Functional Portfolio with Elixir and Hydrate Launches
New Products

March 26, 2026

Syncron Expands Functional Portfolio with Elixir and Hydrate Launches

Performance brand Syncron has launched two new functional products, Elixir and Hydrate, utilising nootropics and BCAAs to target the high-growth cognitive performance and athletic recovery markets.

Pop-Tarts Launches Super Stuffed Range with 50% More Filling
New Products

March 25, 2026

Pop-Tarts Launches Super Stuffed Range with 50% More Filling

Pop-Tarts is expanding its portfolio with the Super Stuffed range, featuring 50% more filling across three flavours to meet consumer demand for indulgent, bakery-style snacking formats.

Myprotein and Mars Wrigley Launch Mars Impact Whey Protein
New Products

March 25, 2026

Myprotein and Mars Wrigley Launch Mars Impact Whey Protein

Myprotein has extended its partnership with Mars Wrigley to launch Mars Impact Whey Protein, targeting the intersection of sports performance and mainstream confectionery flavours.

Five Guys and Jimmy's Iced Coffee Partner for Iced Coffee Shake
Foodservice

March 24, 2026

Five Guys and Jimmy's Iced Coffee Partner for Iced Coffee Shake

Five Guys has teamed up with UK brand Jimmy's Iced Coffee to launch a limited-edition milkshake collaboration across its England, Scotland, and Wales locations.

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