The latest food and beverage industry news and trend analysis

Fanta has partnered with Xbox to celebrate the gaming brand's 25th anniversary, launching a limited-edition "Crimson Sour Cherry" flavor and a gamified "Wanta Fanta? Come Get It" challenge featuring iconic characters from Halo, Call of Duty, and Diablo IV.

NCA President & CEO John Downs has announced a series of senior executive promotions, including naming Brian McKeon and Christopher Gindlesperger as Executive Vice Presidents, to drive a strategic transformation of the organisation’s advocacy and public policy functions.

Cargill has completed a multi-million-dollar expansion of its Port Klang, Malaysia, facility, introducing an advanced speciality fats production line to support chocolate, bakery, and dairy manufacturers across the Asia-Pacific and EMEA regions.

BIGGBY® COFFEE has partnered with Red Bull® to launch a limited-time "Cherry Sakura" energy lineup, leveraging floral flavour trends and digital delivery promotions to drive spring-season traffic across its 460-unit franchise network.

Papa Johns has officially entered the sandwich category with a new "Oven-Toasted" line, utilising a premium ciabatta-style bread and signature sauce architecture to drive category diversification and higher transaction frequency.

Nestlé Waters & Premium Beverages UK has introduced "Inspired by Buxton Peak," a new three-SKU range of functional flavoured waters designed to meet growing consumer demand for proactive, low-calorie wellbeing solutions.