Using lactase enzymes to capture growing consumer demand for digestive-friendly real dairy options. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Kraft Natural Cheese, a prominent brand in the retail dairy sector managed by Lactalis Heritage Dairy, has announced the launch of its first lactose-free product line. The new portfolio is designed to address the accelerating consumer demand for digestive-friendly dairy options that retain the functional performance and taste profile of traditional cheese. The range is debuting across select national retail channels with three distinct stock-keeping units (SKUs) including Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese, and Mozzarella String Cheese. This strategic expansion highlights a significant trend in the dairy industry, where brands are leveraging enzyme-based formulations to retain health-conscious consumers within the real-dairy category rather than losing them to plant-based alternatives. Digestive Wellness and the Real Dairy Advantage The decision by Lactalis Heritage Dairy to introduce a lactose-free Kraft line reflects a major consumer shift towards digestive wellness. Historically, consumers experiencing lactose sensitivity had to choose between discomfort or transitioning to plant-based cheese alternatives. However, many plant-based substitutes struggle to replicate the sensory attributes, protein content, and melting behavior of animal-derived dairy. By offering a lactose-free option made with real dairy, Kraft Natural Cheese is targeting a lucrative compromise market. This segment comprises consumers who seek digestive comfort but are unwilling to sacrifice the nutritional profile and culinary performance of authentic cheese. According to Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy, the product development was guided by the goal of making everyday routines more accessible. The launch allows retailers to capture incremental sales from households that manage dietary restrictions but still prefer the culinary utility of traditional dairy products. Enzyme Formulation and Product Performance From a food science and manufacturing perspective, the new product line relies on precise enzyme formulation. To achieve a zero-gram lactose profile whilst maintaining the original dairy structure, the brand utilises added lactase. This enzyme breaks down the complex lactose disaccharide into simpler, easily digestible sugars, glucose and galactose, without compromising the underlying dairy proteins. Maintaining structural integrity is critical for product performance in the kitchen. Shredded cheese varieties must exhibit specific melting characteristics, moisture retention, and stretchability when heated in domestic recipes such as pasta dishes and wraps. By utilising real dairy treated with lactase, Kraft ensures that the shredded cheddar and mozzarella perform identically to their standard counterparts. Additionally, the Mozzarella String Cheese SKU provides a highly portable, portion-controlled snack format, containing 12 individually wrapped portions per package to capture the convenient, on-the-go wellness market. The Kraft Natural Cheese lactose-free line is currently rolling out to select national retailers, with plans to expand physical distribution channels and increase store-door delivery numbers over the coming months. To support the launch and capture high-volume visibility, the shredded varieties are packaged in resealable standing pouches designed to optimise shelf space and preserve freshness. New Products Kraft Natural Cheese Expands Portfolio with New Lactose-Free Product Line Eddie Sanders May 20, 2026 New Products Kraft Heinz Launches Philadelphia Lactose Free Cream Cheese across US New Products Dairy Food Health & Nutrition Related news

PepsiCo accelerates its away-from-home growth strategy with the launch of Pilla Tortilla, a new Madrid-based restaurant concept featuring Lay's potato chips. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom PepsiCo is making a significant push into the away-from-home culinary sector with the launch of "Pilla Tortilla," the company's first global restaurant concept. Located in Madrid, the venture centres on integrating its Lay's snack brand into traditional Spanish tortillas, reflecting a broader strategy to establish direct-to-consumer food experiences. Strategic Expansion into Foodservice The Pilla Tortilla concept operates under PepsiCo’s newly established Food Ventures global business unit. Based in Barcelona, this division is tasked with elevating the company’s packaged food brands through ready-to-eat solutions. The primary objective is to capture market share within the away-from-home channel and create new consumption occasions beyond traditional retail snacking. Pol Codina, General Manager and Senior Vice President of PepsiCo Food Ventures, stated that the Madrid opening is a direct execution of the company's diversification and growth strategy. By entering the restaurant space, PepsiCo aims to build tangible, experiential touchpoints that connect its legacy brands with evolving consumer dining habits. Operational Models and Menu Innovation To maximise reach and operational flexibility, Pilla Tortilla is launching with a dual-format business model. The Madrid footprint includes a traditional bar-restaurant offering a full dine-in menu, alongside a dedicated takeaway-only kitchen to service the growing off-premise and delivery markets. The core menu focuses on the Spanish tortilla, allowing customers to order by the slice, as a sandwich, or as a whole omelette. The concept heavily emphasises customisation, offering premium toppings that integrate other regional flavours and PepsiCo portfolio products, such as Alvalle gazpacho. Menu customisation options include Mallorquina Spicy sausage, brie, and honey Marinera Anchovies and Lay’s Brava Crispy fried pork belly, alioli, and salsa brava Serrana Alvalle tomato gazpacho and diced Iberian cured ham Ranchera Pulled pork Erica Lascorz, Senior Director of Innovation Marketing for Europe, noted that the project transforms a standard snacking moment into a shared culinary experience, effectively strengthening brand recognition through a novel foodservice application. Culinary Partnerships and Brand Integration To ensure the culinary viability of the concept, PepsiCo partnered with Chef Miguel Carretero of the Michelin-starred Santerra restaurant. Carretero oversaw the technical validation of the recipes, focusing on integrating Lay's potato chips into the traditional tortilla preparation without compromising the structural integrity or quality of the dish. Beyond the core tortilla offerings, the culinary development extends the Lay's brand across the entire menu. The snack chips are utilised as functional ingredients in starters, such as fish and chips with Lay’s Salt and Vinegar, and as textural components in side dishes and desserts, including a goat cheese, honey, and dulce de leche ice cream pairing. This comprehensive menu integration demonstrates PepsiCo's strategy to utilise its snack portfolio as versatile culinary ingredients within the hospitality sector. Foodservice PepsiCo Enters Foodservice with Lays Restaurant Concept News March 9, 2026 Foodservice Wagamama Unveils 26 Dishes and 15 Drinks in US Menu Overhaul Foodservice TGI Fridays Expands into Balkans with Devolli Group Franchise Agreement Foodservice Hoogland Restaurant Group Acquires Five Marco's Pizza Locations Foodservice Biscuit Belly Acquires 34 Maple Street Biscuit Company Outlets Food Foodservice Business & Finance Related news

General Mills continues to aggressively target the "performance nutrition" sector through its ongoing collaboration with lifestyle brand GHOST®. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food General Mills The Newsroom General Mills continues to aggressively target the "performance nutrition" sector through its ongoing collaboration with lifestyle brand GHOST® . The food giant has announced the launch of two new high-protein cereals that leverage its most valuable intellectual property: GHOST® PROTEIN CEREAL x CINNAMON TOAST CRUNCH™ and GHOST® PROTEIN CEREAL x LUCKY CHARMS™ . This launch represents a strategic evolution in the breakfast aisle, where legacy manufacturers are increasingly reformulating classic profiles to compete with "better-for-you" challenger brands. By combining the recognised taste of its heritage brands with GHOST®’s nutritional credentials, General Mills aims to retain consumers who might otherwise exit the category due to macro-nutrient concerns. Nutritional Specs The new SKUs are positioned as a functional upgrade to the originals, designed specifically to help consumers "crush their macro goals." Key Product Data: Protein Content: 17g per serving. Fortification: Good source of calcium. Flavour Profiles: Cinnamon Toast Crunch: Retains the signature "cinnadust" profile. Lucky Charms: Features the standard crunchy cereal puffs and all eight classic marshmallows. Megan Brooks , Business Unit Director of Cereal at General Mills, framed the partnership as a vehicle for expanding the company’s reach into adjacent categories. “General Mills is pushing the boundaries of what's possible across food," Brooks stated. "Our continued partnership with GHOST® allows us to tap into their innovative spirit and expand beyond the cereal aisle into the performance nutrition space.” This move aligns with General Mills’ broader corporate strategy to expand its protein-enhanced product lineup across its diverse portfolio, which already ranges from Cheerios to Progresso and Nature Valley. For GHOST®, which is entering its 10th year of business, the collaboration creates a tangible link between its supplement roots and mainstream grocery. Dan Lourenco , Co-Founder and CEO of GHOST®, noted the progression: “What started as cereal-inspired protein powder flavours evolved into a better for you protein cereal last year. Authentically collaborating with Cinnamon Toast Crunch and Lucky Charms on the cereal is a very cool and crowning moment for GHOST.” Commercial Availability Both protein cereals are available immediately at retailers nationwide and via the GHOST® direct-to-consumer (DTC) platform. The launch is supported by the brand’s existing range of protein bars, creating a cohesive "performance snacking" ecosystem at retail. New Products General Mills Expands GHOST® Partnership with Protein-Fortified Legacy Cereals News February 5, 2026 New Products Iceland Foods and Myprotein Expand Range with 25 High-Protein Products New Products SURREAL Launches High Protein Low Sugar Overnight Oats Range New Products Puori Launches Single-Ingredient Unflavoured Whey Protein Powder New Products Seven Sundays Launches Clean Label Protein Oatcakes Food New Products Health & Nutrition Related news

Primo Brands has expanded its premium water portfolio with the launch of Saratoga Collection, a four-strong range of flavoured sparkling waters. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Premium bottled water brand Saratoga Spring Water has announced its expansion into the flavoured sparkling water segment with the launch of its new Saratoga Collection. The product rollout introduces a line of four flavoured sparkling waters designed to complement the brand's existing portfolio, known for its signature cobalt blue glass packaging. Developed by parent company Primo Brands, the new range aims to capture consumer demand for premium, lifestyle-oriented hydration options that serve as an alternative to traditional carbonated soft drinks. The launch represents a strategic category expansion for the Saratoga brand, which historically focused on unflavoured spring and sparkling waters for premium retail and foodservice environments. Portfolio Expansion The introduction of the Saratoga Collection comes as the premium water sector experiences sustained consumer interest in functional and flavoured alternatives. According to Primo Brands Chief Marketing Officer Kheri Tillman, the new line is designed to support personal expression and create more occasions for consumers to engage with the brand. By transitioning its established premium positioning into the flavoured sparkling water aisle, the company aims to secure additional shelf space in grocery and convenience channels during peak summer trading. The range maintains the brand’s focus on aesthetics and design, utilising packaging graphics designed to stand out in retail chillers and attract younger, style-conscious shoppers. Flavour Profiles The Saratoga Collection comprises four distinct flavour profiles, blending traditional fruit notes with more complex, layered ingredients: 🍓 Untitled Berry No.3 : A sweet, balanced, and layered berry flavour. 🍋 Abstraction of Lime : A bright, clean, and sharp lime profile. 🍑 Anatomy of a Peach : A modernised take on a classic peach flavour. 🥭 Mango Dragon Fruit Perspective : A vibrant and exotic tropical blend of mango and dragon fruit. Each variant is formulated without added sugars or artificial sweeteners, aligning with the broader wellness trend of reducing daily sugar intake without sacrificing taste. Retail Distribution and Availability The Saratoga Collection is currently rolling out to retail locations nationwide. Primo Brands intends to leverage its extensive national distribution network to secure high visibility for the new line alongside its core spring water products. Based in the US, Primo Brands operates a diverse portfolio of beverage lines. The launch of the Saratoga Collection represents a key component of the company's broader strategy to diversify its product offerings and drive volume growth within the premium carbonated water category. New Products Saratoga Spring Water Launches Saratoga Collection Flavoured Sparkling Range Eddie Sanders May 31, 2026 New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School New Products PepsiCo Brand bubly Launches Mocktail-Inspired Sparkling Waters People Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director Beverage DASH Water and La Vieille Ferme Partner to Launch Rosé Spritz Kit Water Beverage New Products Related news

Angel Yeast and global researchers are formally positioning yeast protein as "the third protein", a mainstream category alongside animal and plant proteins, supported by the launch of high-purity isolates (88% content) and a definitive global white paper. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Angel Yeast The Newsroom The 2nd International Symposium on Yeast Protein Science and Technology, co-hosted by Angel Yeast, concluded on April 11, 2026, in Yichang, China. Drawing over 350 global researchers and industry executives, the event functioned as a critical platform for the alternative protein sector, signalling the transition of yeast protein from a niche alternative to a foundational "third protein" staple in the global food system. The symposium underscored the role of biomanufacturing as a driver of "new quality productive forces," with experts projecting that bio-based production could eventually contribute one-third of global manufacturing output. The White Paper on Yeast Protein A central pillar of the event was the official release of the White Paper on Yeast Protein (Saccharomyces cerevisiae) . This publication provides the industry’s most consolidated, data-driven framework to date, covering: Nutritional Science : Benchmarking yeast protein against traditional sources. Clinical Outcomes : Detailing efficacy in sarcopenia mitigation, gastric mucosal protection, and intestinal barrier modulation. Regulatory Milestones : Mapping the global compliance landscape for microbial proteins. Scalable Manufacturing : Outlining the path to price parity and mass-market accessibility. The white paper positions microbial fermentation as a primary solution to the "supply-demand gap" in the global protein market, particularly as geopolitical and climate-related volatility intensifies the need for regional food self-sufficiency. Product Innovation: AngeoPro™ Hi90-A and S80-A To coincide with the symposium, Angel Yeast announced the commercial launch of two next-generation protein isolates, designed to solve traditional sensory and solubility barriers in the yeast protein category: AngeoPro™ Hi90-A : Delivering a high protein concentration of 88%, this variant features a neutral flavour profile and smooth mouthfeel. It is specifically engineered for the sports nutrition and specialised medical food (FSMP) sectors, where high-purity and flavour neutrality are paramount. Yeast Protein S80-A : A 100% water-soluble variant targeted at the high-growth ready-to-drink (RTD) beverage and functional water markets. This solves the "grittiness" often associated with early-generation yeast proteins. Functional Variants : Additional launches included yeast proteins optimised for high gelation and high leucine content, targeting the healthy ageing and "proffee" (protein coffee) trends. Deal Flow and Commercialisation The symposium catalysed institutional collaboration and immediate market deployment. Key strategic developments included: Academic Partnerships : Beijing Technology and Business University formalised a joint research initiative with Angel Group to further explore "future food" applications. Global Strategic Signings : Five domestic and international food brands signed strategic partnership agreements to integrate AngeoPro™ into their upcoming product pipelines. Regional Adoption : Manish Chauhan, Co-Founder of India-based Arboreal, noted that yeast protein is increasingly recognised as "the third protein," indicating strong adoption potential in the South Asian market. From Alternative to Staple The consensus among attendees—including members of the Chinese Academy of Engineering and the Singapore National Academy of Science—is that yeast protein has reached a tipping point in industrialisation. The focus has shifted from "proving the science" to "optimising the supply chain." Xiong Tao, Chairman of Angel Yeast, emphasised that the company’s mission is now focused on making premium nutrition both accessible and affordable. As Angel Yeast opens its state-of-the-art manufacturing campus for broader industrial use, the category is expected to benefit from significant economies of scale. For B2B stakeholders, the emergence of the "third protein" provides a resilient, climate-stable alternative to animal and plant proteins, offering a reliable ingredient base that is decoupled from traditional agricultural land use and climate-driven price volatility. Events Second International Symposium on Yeast Protein Science and Technology Concludes in Yichang News April 14, 2026 Events Caffè Culture Returns for 2026 with Its Most Ambitious Programme Yet Dairy Yili Group Unveils Data and Tech Innovations at World Dairy Conference Events Brand Licensing Europe Last Call for Speakers Events Cut+Dry Announces RESERVE Leadership Summit for Foodservice Industry Events Ingredients Related news

Iron Brute, described by the brand as “undeniably Scottish.” The launch continues MyProtein’s strategy of blending performance nutrition with bold, culturally inspired flavours. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Sports nutrition leader MyProtein has expanded its popular Clear Whey range with a new limited-edition flavour, Iron Brute , described by the brand as “undeniably Scottish.” The launch continues MyProtein’s strategy of blending performance nutrition with bold, culturally inspired flavours. Released on 10 December and priced at £34.99 for 20 servings , the Iron Brute Clear Whey offers an orange-coloured, nostalgic flavour profile designed to resonate with Scottish consumers. The product was developed in partnership with renowned Scottish strength athletes — Luke Stoltman , Europe’s Strongest Man, and Tom Stoltman , two-time World’s Strongest Man — reflecting a shared commitment to strength, performance, and national pride. Each serving of Iron Brute Clear Whey delivers 20g of hydrolysed protein and 81 kcal , with zero sugar , catering to consumers focused on muscle recovery and precise macronutrient management. The formula supports athletes and active individuals seeking a convenient, refreshing way to meet their daily protein goals without the heaviness of traditional shakes. “Our Clear Whey range continues to redefine what a protein supplement can be — light, refreshing, and flavourful,” said a MyProtein spokesperson. “Iron Brute celebrates Scottish heritage while supporting performance nutrition, created in collaboration with two of the nation’s strongest athletes.” MyProtein’s Clear Whey range now features over 20 flavours , offering a fruit-infused alternative to conventional milk-based protein shakes. The line has gained significant popularity among consumers looking for versatile, easy-to-drink protein solutions that fit active lifestyles. With the launch of Iron Brute, MyProtein continues to strengthen its position as a leading innovator in the sports nutrition category — merging flavour, function, and cultural relevance in a competitive performance market. Health & Nutrition MyProtein Unveils Limited-Edition Iron Brute Clear Whey in Collaboration with Stoltman Brothers News December 18, 2023 Foodservice Wingstop Relaunches Carolina Gold and Jamaican Jerk for Flavour Rodeo Campaign New Products AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement New Products Welch's Launches Limited Edition Sparkling Blueberry New Products High Noon Launches Limited Edition Transfusion Seltzer Beverage New Products Health & Nutrition Related news

This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Energy Drinks Cellucor The Newsroom C4 Energy has officially expanded its portfolio into the concentrated energy shot category with the launch of C4 Performance Energy Shots . This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume. The launch represents C4’s first significant product format innovation since the brand’s inception, targeting consumers seeking rapid delivery systems for caffeine without the volume of a traditional carbonated can. Formulation and Certification The new shots are engineered to function as both a pre-workout supplement and a convenient lifestyle energy boost. The formulation maintains the brand's focus on performance ingredients while eliminating sugar. Technical Specifications: Caffeine Content: 200 mg per bottle. Performance Ingredients: Includes CarnoSyn Beta-Alanine for muscular endurance. Nutritional Profile: Zero sugar. Safety: The product is NSF Certified for Sport , ensuring it is free from banned substances—a critical designation for competitive athletes. The range debuts with three distinct flavour profiles, leveraging established brand equity and partnerships: 🧊💣 Frozen Bombsicle 🥊🥤 Hawaiian Punch Fruit Juicy Red 🍇🍦 Popsicle Grape According to the company, the development of the shot format is a direct response to consumer demand for portability. The product targets two core demographics: gym-goers looking for a smaller pre-workout dose that doesn't cause bloating, and general consumers seeking a quick, on-the-go energy boost. The C4 Performance Energy Shots are currently available for purchase via the brand's direct-to-consumer website and through Amazon . Energy Drinks C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours News December 19, 2025 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail New Products FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall New Products Walovi Launches Natural Energy Drink and Berry Juice People Celsius Holdings Announces Leadership Changes Beverage Energy Drinks Packaging New Products Soft drinks Related news

Health-Ade, the leading organic kombucha brand in the US (according to SPINS data), has announced a strategic flavour extension to its portfolio with the launch of Ginger Lemon Berry. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Beverage Health-Ade The Newsroom Health-Ade, the leading organic kombucha brand in the US (according to SPINS data), has announced a strategic flavour extension to its portfolio with the launch of Ginger Lemon Berry . Debuting on 15 January to coincide with "National Kombucha Day," the new limited-edition SKU represents a data-driven evolution of the brand's best-selling profiles. The launch aims to drive incremental growth by blending the category's most popular functional ingredient—ginger—with fruit-forward notes that have proven successful in recent innovation cycles. Flavour Architecture and Formulation The new variety is designed to elevate the classic ginger-lemon pairing, a staple of the kombucha category, by adding a "juicy berry twist." The formulation maintains Health-Ade's core product standards, crafted with real organic fruit juice, living probiotics, and organic acids to support gut health. Sensory Profile: Base: Spicy ginger and zesty lemon. Top Note: A pop of ripe berry. Finish: Smooth and fruity, balancing the aromatic warmth of ginger. Strategic Context: Flavour-First Innovation Health-Ade's innovation strategy continues to be rooted in consumer insights that favour accessible, fruit-based profiles over medicinal or overly fermented tastes. Sandra Heidrich , Vice President of Marketing at Health-Ade, explained the rationale behind the blend: "We have seen incredible enthusiasm for our recent fruit pairings including Berry Lemonade, Pomegranate Blueberry, and Guava Dragon Fruit. Ginger Lemon Berry felt like the perfect next evolution, blending flavours consumers already enjoy with a fresh seasonal innovation." Commercial Availability As part of the brand's rotating lineup of limited-edition flavours, Ginger Lemon Berry is available nationwide immediately while supplies last. Retail Partners: Brick-and-Mortar: Whole Foods, Sprouts, and Target. Direct-to-Consumer: Available online at health-ade.com. New Products Health-Ade Debuts Limited-Edition 'Ginger Lemon Berry' Kombucha News January 15, 2026 Foodservice Wingstop Relaunches Carolina Gold and Jamaican Jerk for Flavour Rodeo Campaign New Products AdvoCare Launches Limited Edition Spark Meyer Lemon Energy Supplement New Products Welch's Launches Limited Edition Sparkling Blueberry New Products High Noon Launches Limited Edition Transfusion Seltzer Beverage Health & Nutrition Flavours & Colours New Products Soft drinks Related news

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Tenzing , the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+ . The rollout begins immediately with a Lion’s Mane mushroom variant, marking the brand's first foray into the burgeoning "nootropic" and functional mushroom category. The launch is designed to capitalise on intensifying competition within the energy aisle, where retailers are increasingly seeking innovation that offers clear, benefit-led outcomes beyond simple stimulation. Targeting Cognitive Performance The new range is positioned around "focus and mental clarity" rather than the short-term physical boost associated with traditional energy drinks. The debut product features a Fiery Mango flavour and incorporates Lion’s Mane extract—a functional mushroom increasingly associated with cognitive performance. The formulation is further fortified with magnesium and Vitamin D to support energy metabolism, alongside natural caffeine sourced from green coffee. Product Specifications: Format: 500ml Can RRP: £2.99 (positioning it at the premium end of the fixture) Key Ingredients: Lion's Mane, Natural Caffeine, Magnesium, Vitamin D Attributes: Low-calorie, free from artificial ingredients. Strategic Evolution: Beyond the 'Buzz' Huib van Bockel , founder of Tenzing, described the launch as a necessary evolution to meet the demands of younger demographics. “The next generation expects more from energy drinks than a short burst of stimulation,” van Bockel noted. “They want energy that supports how they feel and perform throughout the day.” For retailers, the packaging introduces clearer on-pack functional signposting to help consumers navigate an increasingly fragmented category that now spans performance, wellbeing, and lifestyle use occasions. Commercial Rollout The Natural Energy+ range launches nationwide today ( 9 February ) in approximately 700 Tesco stores . Distribution Channels: Major Retail: Tesco (700 stores initially). E-commerce: Amazon and Tenzing Direct-to-Consumer (DTC). Wholesale: Selected independent wholesalers. Tenzing confirmed that a second variant in the Natural Energy+ range is already scheduled for launch in April . Market Context Founded in 2016, Tenzing describes itself as the UK’s number one natural energy brand. As a certified B Corp , the company continues to leverage its sustainability credentials—including on-pack carbon footprint labelling—alongside this new functional pivot to maintain its challenger status against major multinationals. Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range News February 8, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School Ingredients Beverage New Products Energy Drinks Flavours & Colours Soft drinks Related news

PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom PIM Brands Inc., the maker of Welch's® Fruit Snacks, has announced a significant expansion of its Fusions™ product line, introducing two new flavour varieties: Citrus Surge and Tropical Tornado . The product launch is accompanied by a major shift in brand strategy for 2026. Welch's is stepping directly into live music culture through a multi-year collaboration with C3 Presents , aiming to connect with younger demographics by integrating the snacking experience into major festival environments. Dual Texture and Flavour The Fusions™ line distinguishes itself through a "remix" architecture, delivering two distinct textures and flavours in a single bite. The snacks feature a chewy outer shell encasing a juicy centre. Building on the success of the original variety, the new SKUs introduce exotic and citrus-forward profiles to the portfolio. The New Lineup: 🍊🍋 Citrus Surge: Pink Grapefruit & Tangerine Lime & Tart Cherry Yuzu Lemon & Strawberry 🌪️🍍 Tropical Tornado: Dragon Fruit & Mango Kiwi & Strawberry Pineapple & Passionfruit Nutritional Profile: Consistent with the core brand values, the new varieties are gluten-free, peanut-free, and formulated with natural flavours and colours. They are marketed as an excellent source of Vitamins A, C, and E. The Festival Circuit To support the launch, Welch's is targeting the "experience economy" through its deal with C3 Presents. The brand will execute immersive activations at premier music festivals, including Governors Ball in New York and Lollapalooza in Chicago. Lisa Eustic , Senior Vice President of Marketing at PIM Brands Inc., explained the pivot towards lifestyle marketing: "Music moves people, and so does flavour. We're bringing those worlds together with immersive festival experiences and bold new flavour mashups that hit all the right notes. Young adults want more from their snacks; they want experiences. We're delivering on that with surprising partnerships, unforgettable activations, and unexpected flavours." Commercial Availability The rollout strategy prioritises immediate impulse availability. While Fusions™ Original Fruits remain available nationwide, the new Citrus Surge and Tropical Tornado varieties are rolling out now in convenience stores . Expansion into mass retail—including listings at Amazon , Walmart , and leading grocery chains—is scheduled to follow shortly. New Products Welch's Fruit Snacks Expands 'Fusions' Line and Enters Live Music Circuit with C3 Presents Partnership News January 22, 2026 New Products Co-op Launches Halloween 2026 Confectionery and Snack Range New Products Milk Bar Partners with Beyond Meat to Launch Savoury Plant-Based Range Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Snacking Little Bites Launches Mystery Muffin and Naming Contest Snacking Flavours & Colours New Products Confectionery Related news

PULP Ultra® is engineered to bridge the gap between sustainability and functional performance in the food-to-go sector. The material is composed of over 95% bagasse fibres, treated with a proprietary barrier spray coating of less than 5%. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Sabert Corporation Europe has announced the wide-scale rollout of its latest packaging innovation, PULP Ultra® , across Europe, the UK, and Ireland. The launch introduces a next-generation fibre formulation designed to eliminate intentionally added PFAS while delivering superior strength and heat resistance for hot food applications. The product has already seen initial market entry in Ireland (via bespoke children's meal packaging) and France (within the Gastronorme range), but is now scaling to meet broader continental demand ahead of tightening environmental regulations. Technology: High-Performance Formulation PULP Ultra® is engineered to bridge the gap between sustainability and functional performance in the food-to-go sector. The material is composed of over 95% bagasse fibres , treated with a proprietary barrier spray coating of less than 5%. This formulation delivers outstanding Oil and Grease Resistance (OGR) in direct contact applications, outperforming existing market alternatives including laminated products. Key Operational Capabilities: Thermal Range: Safe for use in microwaves, conventional ovens, and high-speed ovens (MerryChef), as well as being freezer-safe to retain integrity for frozen goods. Sealing: Suitable for single PET sealing or multi-welding processes. Versatility: Ideal for fresh, ready-to-eat dishes and hot food service. Regulatory Compliance: Ahead of the PFAS Ban A critical driver for the launch is the upcoming regulatory landscape. From 12 August 2026 , Regulation (EU) No 40/2025 will introduce strict limits on the presence of per- and polyfluoroalkyl substances (PFAS), often termed "forever chemicals." Isabelle Ernotte , Sabert Quality Environment, Health & Safety Manager, commented on the compliance strategy: “Sabert’s PULP Ultra® will help customers to stay ahead of these changes with products that already meet the next generation of sustainability standards.” Sustainability Credentials The product aligns with rigorous end-of-life standards. It is recyclable (classified as green in the UK’s Recycling Assessment Methodology) and compliant with the European Packaging and Packaging Waste Regulation (PPWR). Currently certified as TÜV OK Compost Industrial , the company has indicated that Home Compostable certification is imminent. Alex Noake , Senior Vice President and Managing Director for Sabert Europe, highlighted the company's pioneering role: “Over a decade ago, Sabert was the first to bring quality, functional bagasse pulp packaging solutions to the European market. Now, we are pioneering PULP Ultra®, a game changing next-generation, no-intentionally-added-PFAS formulation that meets both legislative standards and customers’ expectations.” The innovation has already garnered industry recognition, securing a National Silver at the Green Apple Awards in the Paper & Packaging category. Packaging Sabert Launches 'PULP Ultra®' Across Europe to Deliver PFAS-Free High-Performance Packaging News January 27, 2026 Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Logistics & Supply Chain Amcor Secures RecyClass Certification for Pallet Protection Stretch Films Packaging Duni Group Transitions Duniform Range to Recyclable Mono-Material Solutions Packaging Amcor Partners With Kelpi to Develop Seaweed Based Barrier Materials Sustainability Manufacturing New Solutions Packaging Business & Finance Related news

Musgrave has acquired Delifresh, a Bradford-based specialist in whole and prepared fruit, vegetables and chilled foods, strengthening its position in the UK’s premium foodservice market. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Musgrave has acquired Delifresh, a Bradford-based specialist in whole and prepared fruit, vegetables and chilled foods, strengthening its position in the UK’s premium foodservice market. The deal expands Musgrave’s geographic reach and deepens its capability in fresh and speciality categories—areas that continue to grow in importance as UK hospitality operators seek higher-quality, premium ingredients. The acquisition builds on Musgrave’s recent UK growth strategy, following earlier purchases of Ritter Courivaud, Town & Country Fine Foods and Italicatessen UK. Stuart Campbell, managing director for Musgrave Group in the UK, said: “By bringing Delifresh into the Musgrave Group, we are adding a strong player in the fresh, chilled and speciality products space to our portfolio.” Musgrave is one of Europe’s largest family-owned businesses and Ireland’s biggest private-sector employer, supporting more than 41,000 jobs across over 1,000 stores, offices and distribution centres. The group also operates retail and wholesale businesses in Spain. The deal further reinforces the footprint of Musgrave MarketPlace, Ireland’s leading foodservice wholesaler, which supplies more than 50,000 retailers, pubs, hotels, restaurants and hospitality operators with a range exceeding 14,000 products across ambient, chilled, fresh and frozen categories. Campbell added: “This acquisition aligns with our intent to capture more market share in premium and high-quality food sectors, as we continue to enhance our product range and geographical reach to meet growing customer demand.” Fresh Produce Musgrave acquires fresh produce supplier Delifresh News November 28, 2025 Business & Finance General Mills Completes Sale of Brazil Business to 3corações Alcohol Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling Business & Finance GrubMarket Enters UK Market with Acquisition of JR Holland Business & Finance Pilgrim's Europe to Acquire Walkers Deli and Sausage from Samworth Brothers Business & Finance Retail Fresh Produce Related news