Wholebake Expands Operations as a Leading Healthy Snack Bar Manufacturer

Multi-million-pound investment in new Wrexham facility positions company as UK's most capable and flexible bar manufacturer

Backed by the private equity investor Elysian Capital since 2021, Wholebake aims to position itself as the UK's most "capable and flexible bar" manufacturer through this significant investment.

Strategic Facility Expansion

This latest development marks Wholebake's third site—a purpose-built food-grade factory converted from a warehouse. It complements the company's existing operations in Corwen and Wrexham.

With the Corwen facility's capacity fully utilized, the multi-million-pound investment in Wrexham enhances production capabilities. This expansion streamlines logistics, providing vital support for long-term growth among leading brands and retailers within the healthy snacking sector.

Advanced Production Capabilities

The new facility features dedicated production zones that allow for efficient workflows, robust allergen management, and the flexibility to adapt as market demand changes.

As a result, the site promises increased production capacity, faster turnaround times, and enhanced support for innovation through Wholebake's "state-of-the-art" product development kitchen.

Additionally, expanded onsite warehousing enables Wholebake to stock more ingredients and packaging. This reduces dependency on third-party storage, thereby improving overall supply chain efficiency.

Regional Employment and Development

Wholebake has stated that establishing a second facility in Wrexham strengthens its position as a preferred employer in the region.

Furthermore, the company plans to invest in training and multi-skilling as it rolls out new high-speed production lines, thus creating valuable development opportunities for employees.

Chairman Robin Williams remarked: "Expanding into this new facility is a transformational step for Wholebake. It gives us the headroom to grow with our customers, bring innovative new products to market and deliver even more efficiently at scale. Our immediate focus is continuity, retaining our existing equipment and product ranges, but we now have the platform to invest, innovate and expand in the years ahead."

This strategic expansion demonstrates Wholebake's commitment to meeting the growing demand for healthy snacking options while maintaining operational excellence and supporting regional economic development.

Image from Wholebake