Non-alcoholic craft beer brand BERO, co-founded by actor Tom Holland and Chief Executive Officer John Herman, has launched its flagship Kingston Golden Pils in a signature glass bottle format.
The glass bottle packaging is available via the brand's direct-to-consumer (DTC) e-commerce portal and selected on-premise venues across the United States and the United Kingdom. Marking the first US non-alcoholic craft beer to introduce a dedicated glass bottle, the release targets expanding demand for premium packaging across dining, hospitality, and home consumption occasions.
Premium Glass Packaging
While aluminium cans represent the primary format within the non-alcoholic beer category, glass bottles hold an established presence across restaurants, bars, and hotel venues. According to category data cited by the brand, glass packaging currently accounts for just over 25 per cent of non-alcoholic beer consumption, supported by consumer demand for premium presentation during dining and social occasions.
John Herman, Co-Founder and Chief Executive Officer of BERO, stated that developing a glass bottle was a foundational goal for the brand prior to its commercial launch. Herman noted that glass packaging provides an elevated tactile and pouring experience, providing hospitality venues, bars, and restaurants with a non-alcoholic craft beer format designed specifically for the table and bar.
Non-Alcoholic Category Growth
The introduction of the bottle format aligns with sustained volume expansion across the non-alcoholic beer sector. Global beverage alcohol industry forecasting projects US non-alcoholic beer volumes to expand at a compound annual growth rate (CAGR) of 18 per cent through 2029.
The packaging extension enables the brand to expand its addressable consumption occasions, placing non-alcoholic beer alongside traditional beer offerings across hotel minibars, restaurant tables, and home dining environments.
Key product and packaging parameters for the launch include:
🍺 Kingston Golden Pils Glass Bottle: A non-alcoholic golden pilsner packaged in a bespoke glass bottle designed for on-premise and home dining.
📦 Direct-to-Consumer Pricing: Retailing at US$20 per six-pack through the brand's primary e-commerce web platform.
🏨 Hospitality Distribution: Distributed across selected restaurants, bars, and hotels throughout the United States and the United Kingdom.
Retail Distribution and Pricing
BERO Kingston Golden Pils in glass bottles has commenced commercial availability across the United States and the United Kingdom.
Offered in six-pack configurations at a retail price of US$20 via berobrewing.com, the bottle format provides hospitality operators, trade buyers, and off-premise retailers with a premium glass option in the expanding non-alcoholic craft beer category.
