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Seven Sundays has announced its expansion beyond cold cereal and granola with the commercial launch of Oatcakes.
The product line introduces a convenient pancake mix format that combines the nutritional profile of protein oats with traditional pancake formulations. Designed to simplify hot breakfast preparation on weekday mornings, the product requires only the addition of water prior to cooking.
The launch marks the Minnesota-based brand's entry into the hot baking mix category, expanding its retail footprint across mass, natural, and specialty grocery channels in the United States.
High Protein Formulation and Nutrition
The development of Oatcakes addresses consumer demand for convenient, nutrient-dense breakfast options that offer sustained satiety.
By integrating whole-grain oats directly into a pancake mix architecture, the formulation delivers elevated protein and dietary fibre levels without relying on synthetic fortification.
Key nutritional metrics and formulation parameters across the lineup include:
Protein Content: Delivers 10 grams of protein per serving.
Dietary Fibre: Supplies more than 20 per cent of the daily recommended value of fibre per serving.
Preparation Format: Engineered as a water-only add-and-mix dry formulation for rapid preparation.
Clean Label Parameters: Formulated without refined sugar, glyphosate residues, artificial flavours, or gluten.
Hannah Barnstable, Founder and Chief Executive Officer of Seven Sundays, stated that the product line was developed to translate weekend hot breakfast comfort into a convenient format suitable for daily consumption routines.
Flavour Lineup
The Oatcakes platform enters commercial distribution across three distinct flavour options, incorporating both permanent core SKUs and short-run seasonal variations:
🥞 Original: A classic whole-grain oat pancake formulation offering natural sweetness and a fluffy texture.
🍫 Double Chocolate: A cocoa-infused variant combining real chocolate notes with oats for indulgent morning occasions.
🎃 Pumpkin Spice: A seasonal limited-time offering (LTO) formulated with autumn warm spices.
All variants maintain the enterprise's commitment to simple, minimally processed ingredient decks designed to meet strict gluten-free and clean-label retail standards.
Retail Distribution
Seven Sundays is deploying the Oatcakes portfolio across both physical retail networks and direct-to-consumer e-commerce channels.
Key commercial parameters of the rollout include:
Retail Stockists: Physical store distribution has commenced across national mass and natural grocery chains, including Target, Sprouts Farmers Market, and Fresh Thyme.
Direct-to-Consumer: Available for nationwide online order fulfilment via the brand's website.
Retail Pricing: Offered at a suggested retail price (MSRP) of US$7.49 per package across all flavour variants.
The commercial execution enables the brand to expand its presence across the retail breakfast aisle, entering the ambient baking mix set alongside its established cereal, muesli, and granola lines.
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